Bardahl has selected Intershop Communications AG to power its new global B2B commerce platform, replacing multiple independent e-commerce systems that have evolved across its subsidiaries. The international industrial group will consolidate these fragmented platforms to standardize processes, strengthen governance, and support long-term international growth through digital transformation.
The new commerce platform will be embedded within Bardahl's ERP-centered IT landscape, ensuring product and commercial data remain managed in core enterprise systems while enabling seamless digital commerce processes. Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customers' procurement environments and support complex B2B sales interactions. The initiative focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units.
"This replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage," said Markus Dranert, CEO of Intershop. Florentin Guillemin, Chief Information Officer of Bardahl, added that the initiative establishes a strong commerce foundation to operate more efficiently, align processes internationally, and deliver consistent experiences to B2B customers.
The implementation follows a phased rollout strategy beginning with Bardahl Industrie, establishing a robust core platform before expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model before broader organizational deployment, ensuring scalability while accommodating specific entity requirements.
The project is delivered in collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. The initiative combines strategic platform consolidation with operational complexity across multiple entities and markets, building a scalable commerce environment supporting both standardization and business-unit flexibility.
For business leaders, this consolidation represents a significant trend in industrial digital transformation, where unified platforms replace fragmented legacy systems to improve operational efficiency and customer experience. The move toward ERP-integrated commerce solutions with advanced B2B capabilities like PunchOut integration reflects growing industry demands for seamless procurement experiences and automated workflows. Companies considering similar transformations can learn more about Intershop's approach at https://www.intershop.com.
