The 42nd Hong Kong International Jewellery Show, organized by the Hong Kong Trade Development Council (HKTDC), opened at the Hong Kong Convention and Exhibition Centre, running concurrently with the 12th Hong Kong International Diamond, Gem & Pearl Show at AsiaWorld-Expo. Together, these twin events form the world's largest one-stop jewellery marketplace, bringing together approximately 4,000 exhibitors from over 40 countries and regions. This convergence underscores Hong Kong's strategic position as an international trade and sourcing centre, with the 'Two Shows, Two Venues' format designed to attract global professionals for sourcing, networking, and capturing the latest market trends.
Key expansions and new features at the Jewellery Show signal evolving industry priorities. The Hall of Fame has grown by over 40%, welcoming more international brands, while new dedicated pavilions highlight specific market segments. The debut Hard Pure Gold Pavilion, featuring 11 exhibitors organized by the World Gold Council, showcases innovative techniques producing harder, lighter, and brighter gold pieces capable of setting various gemstones, reflecting growing demand from the Chinese Mainland. Simultaneously, the Hong Kong Watch Manufacturers Association Pavilion emphasizes crossover craftsmanship between jewellery and watchmaking. Uzbekistan's first-time participation with a delegation of 10 companies further diversifies the global offering, particularly in gold jewellery.
Culturally rich design competitions and showcases emphasize the industry's blend of tradition and innovation. Events like the Hong Kong International Fashion Chuk Kam Jewellery Design Competition encourage creation of commercially viable gold jewellery for ASEAN and Middle East markets, while the inaugural International Fei Cui Jewellery Design Competition honors designers blending jadeite with global cultural elements. The Antique & Vintage Jewellery Galleria caters to collectors with historically significant pieces, whereas the Designer Galleria and Young Jewellery Designer Arena, featuring about 50 designer exhibitors including 10 from Korea, highlight contemporary creativity. The 27th Hong Kong Jewellery Design Competition, themed "Pure Elegance – Natural Beauty," continues to nurture local talent.
Technology and e-commerce integration represent a critical focus for industry growth. The fairs continue collaboration with Taobao Tmall to help exhibitors expand into the Chinese Mainland market and develop online sales channels. For the first time, Douyin is participating, partnering with influencers for on-site live streaming to promote products. A seminar on March 7 will discuss the latest online marketing trends and tactics. Another seminar on March 5 will explore how AI and new technologies can enhance competitiveness, optimize production, and drive product innovation in the jewellery industry, indicating a strategic shift toward digital transformation.
The event lineup includes engaging sessions to foster industry dialogue, such as a seminar by Dr. Jack Ogden, a distinguished British historian and jewellery authority, who will analyse the evolution of jewellery craftsmanship and changing aesthetic tastes. Jewellery parades will highlight themes including intangible cultural heritage jewellery, antique selections, and highlights from various galleries. These elements collectively reinforce the shows' role not only as a marketplace but as a platform for knowledge exchange and inspiration. For more information, visit https://www.hktdc.com/event/hkjewellery/en.


