DETEC, an engineering and technology firm based in Monterrey, Mexico, received the Trilateral Innovation Excellence Award at the Born Global Summit & Awards during SXSW in Austin, Texas. The award recognizes the company as a Born Global innovator facilitating cross-border collaboration between Mexico, the United States, and Canada.
The recognition underscores DETEC's evolution into a tri-national organization with operations in Monterrey, Austin, and Toronto. According to CEO Pedro Noriega, the award validates the company's decade-long strategy of operating beyond borders and promoting international collaboration. "We believe we have tremendous potential on a global scale," Noriega stated.
Humberto Hernández Haddad, Consul General of Mexico in Austin, identified DETEC as a quintessential example of successful trilateral cooperation during the awards ceremony. He noted that companies like DETEC are opening new ground for collaboration by facilitating the exchange of knowledge, capital, and talent on a global scale. This exchange helps shape innovation in various sectors, including telecommunications and biomedical services.
DETEC's tri-national structure includes partnerships with US-based Tech Ranch, a technology business incubator in Austin, and Canadian collaborators in Toronto. These partnerships reflect a shared focus on future innovation and cutting-edge technology development. One of DETEC's major initiatives involves developing telecommunications solutions utilizing Qualcomm technology, with the company approaching a significant milestone: planned manufacture of a 5G cellular phone module within the United States.
As a Mexican-founded company entering the global marketplace, DETEC positions itself as a representative of Latin American innovation. Noriega encouraged other emerging founders to adopt a global perspective, stating, "Think global. Be borderless. Mexico has a clear path forward as a leader in innovation and economic development, and we want to inspire others to take that step."
The Born Global Summit & Awards at SXSW convenes influential entrepreneurs, investors, and policymakers to discuss the future of international business and innovation. DETEC's achievement represents both a technological milestone and contributions to cross-border collaboration in an interconnected world. For additional information about the company, visit detec-digital.com.


