Great American Media has announced a partnership with Minivela to develop and distribute micro-dramas for U.S. Hispanic and Latin American audiences. The collaboration will power the launch of Pure Flix Familia, a new Spanish-language and bilingual streaming destination dedicated to faith- and family-centered storytelling set to debut later this year.
The alliance positions both companies at the forefront of the rapidly expanding micro-drama category. It combines Pure Flix's established audience in faith and family entertainment with Minivela's creator-driven, mobile-first production model tailored specifically for Latino viewers. The partnership was formally unveiled during the ANA GrowthFronts in New York, where Great American Pure Flix President and CEO Bill Abbott joined Minivela co-founders Manny Ruiz and Carlos Ponce.
Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas designed for vertical viewing. The content will include original intellectual property and adaptations from Pure Flix's extensive content library, all tailored for values-driven audiences. Minivela will leverage Pure Flix's first-party audience insights to inform development, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America.
"Manny and Carlos have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling," said Bill Abbott. "We're delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America."
The partnership represents a strategic move to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace. Pure Flix Familia will launch as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values, expanding the Pure Flix mission to reach new demographic segments.
In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on distribution opportunities for family-focused intellectual property and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences. The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities for marketers to connect with audiences through culturally relevant, story-driven content.
"What makes this partnership especially meaningful to me is the opportunity it creates for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem," said actor, producer, and Minivela co-founder Carlos Ponce, who is also set to star in upcoming Pure Flix Familia projects.
Minivela, described as the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences, brings specialized expertise in mobile-first content. The platform's content is accessible for free on social media platforms including Instagram, YouTube, and TikTok @MinivelaTV, as well as through distribution partnerships with adtech conglomerate Numatec and Great American Media's platforms including Pure Flix.
"Minivela could not be more aligned with the positive, compelling, faith- and family-centered stories we're being entrusted to create with Pure Flix Familia," said Ruiz, CEO of Minivela. "At a time when much of the micro-drama space is driven by volume over value, we're proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect."
The alliance underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling. This partnership represents a significant development in the evolving landscape of digital content distribution, particularly for demographic segments that have been historically underserved by mainstream streaming platforms.
