As temperatures rise across the United States, Greene Concepts Inc. (OTCID:INKW) is promoting its Be Water brand of premium American artesian bottled spring water, emphasizing natural filtration and mineral content as consumers prioritize hydration and water quality. The company announced that Be Water is sourced from springs and aquifer formations beneath North Carolina’s Blue Ridge Mountains, where water is naturally filtered through billion-year-old bedrock and absorbs trace minerals including calcium, magnesium, and silica.
“Consumers are paying closer attention to what they drink every day,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Hydration is important year-round, but during the summer people often become more mindful of water quality, mineral content, and overall taste.” The company noted that as summer heat increases, consumers spend more time outdoors, traveling, exercising, and participating in seasonal activities, making hydration a daily priority.
Be Water distinguishes itself from many bottled waters that rely on municipal sources or extensive post-processing. The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny over one billion years ago. As rainwater moves through the rock formation, particles are naturally filtered while minerals are absorbed. After collection, the water undergoes gentle filtration and ozone treatment to preserve its natural mineral balance and smooth taste.
The brand’s naturally occurring mineral profile, smooth taste, and premium BPA-free packaging are designed for everyday hydration at home, during travel, or on the go. Customer reviews on Amazon and Walmart.com frequently highlight the water’s clean taste, crisp finish, and refreshing experience.
Be Water is sourced from artesian springs and aquifer formations, naturally filtered through ancient bedrock, and contains naturally occurring minerals with nothing added back. The company emphasizes responsible aquifer stewardship, withdrawing only replenishable volumes. Bottled at the source in Marion, North Carolina, Be Water uses premium BPA-free packaging with a durable 22-gram bottle and is priced for everyday hydration.
The water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats for individual and household needs.
“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”
For business and technology leaders, the announcement underscores a growing consumer trend toward transparency in sourcing and processing, particularly in the beverage industry. As demand for premium hydration options increases, companies that emphasize natural filtration and sustainable practices may gain a competitive edge. Greene Concepts’ focus on naturally mineralized spring water formed by geology rather than extensive processing positions Be Water to capture market share among health-conscious consumers seeking alternatives to commodity bottled waters.
