Beijing Tong Ren Tang Chinese Medicine Company Limited (BTRT) (3613.HK) has released a new video highlighting its Hong Kong "Student Ambassador Programme for Chinese Medicine and Health Care," a youth engagement initiative designed to spark interest in Traditional Chinese Medicine (TCM) among primary and secondary school students. The programme, now in its second year, reflects BTRT's commitment to promoting TCM culture while embracing innovation to connect with younger generations.
Rooted in the brand's more than 350-year history, the programme offers immersive learning experiences that include visits to BTRT's Hong Kong production and R&D base, where students tour the Tong Ren Tang Museum, observe the production line, and participate in hands-on workshops on traditional pharmaceutical craftsmanship. They also explore the Chinese herbal garden to understand the connection between Chinese medicine, nature, and wellness.
Innovation plays a key role, as students visit the China Mobile 5G Innovation Centre Hong Kong Open Lab to explore how 5G, AIoT, and AI can support smarter health and wellness scenarios. Back on campus, they learn how connected sensors, communications technology, and AI can be applied to Chinese herbal planting—from monitoring growth to collecting, analyzing, and presenting data.
Student ambassadors also step into the community to serve as health mentors for the elderly, sharing wellness knowledge and supporting activities such as Ba Duan Jin and acupoint-based care. This transforms classroom learning into empathy, service, and social responsibility.
The programme has been extended into a long-term initiative, with this year's edition enhanced by the new "Campus Herbal Medicine Baizi Cabinet" initiative and additional herbal garden visits. These additions aim to promote broader knowledge-sharing and support the passing on of Chinese medicine culture across the campus community.
For business leaders, this initiative signals a strategic investment in talent pipeline and brand loyalty. By engaging youth early, BTRT is cultivating a future generation of TCM advocates, practitioners, and consumers. The integration of cutting-edge technology like 5G and AI also positions TCM as a modern, data-driven field, potentially opening new markets for digital health solutions.
To learn more about the students' journey, watch the programme video on BTRT's YouTube channel. Further information about BTRT is available on their official website.
Guided by the vision "Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future," BTRT remains dedicated to passing on the wisdom of Chinese medicine in ways that resonate with younger generations while contributing to global health development.
