HCN Global-La Red Hispana, the largest independent producer of educational and informational content for Spanish-language radio, print, and digital platforms in the United States, is expanding its flagship program, Bienvenidos a América, to ViX and Univisión Puerto Rico-WSTE Channel 7. The move adds these streaming and television platforms to more than 80 radio and television affiliates across the United States, according to a press release from Noticias Newswire. The expansion, announced on September 11, 2026, underscores the growing importance of multiplatform distribution for reaching Hispanic audiences in the U.S. and Puerto Rico.
Since its launch in 1997, Bienvenidos a América has informed and supported generations of Hispanic immigrants, becoming one of the longest-running Spanish-language programs dedicated to helping audiences understand issues that affect their lives and communities. "Bienvenidos a América has not only made history — it continues to make history. After 29 years of uninterrupted broadcasting, its arrival on ViX and Univision Puerto Rico marks another major milestone for HCN Global-La Red Hispana and demonstrates the enduring strength of a program that continues to earn the trust of generations of Latinos across the United States," said Jeff Kline, President and Founder of HCN Global-La Red Hispana.
The expansion represents the natural evolution of a program that began on radio nearly three decades ago and has successfully adapted to changing technology and new media consumption habits while remaining true to its original mission of serving the Hispanic community. "This growth reaffirms HCN Global-La Red Hispana's commitment to delivering high-quality, culturally relevant content to Hispanic audiences wherever they are and on the platforms they use every day," said Alison Rodden, CEO of HCN Global-La Red Hispana.
Throughout its history, Bienvenidos a América has distinguished itself by combining journalism, expert analysis, practical guidance, and direct audience engagement. Immigration has long been at the heart of the program's editorial mission, with coverage ranging from changes in immigration laws and policies to citizenship, naturalization, visas, deportations, and other issues affecting millions of immigrant families. The program also addresses a broader range of topics important to Hispanic communities, including health, education, civic engagement, financial literacy, and community empowerment. Currently hosted by journalist José López Zamorano, the program regularly features immigration attorneys, policy experts, and other specialists who break down the latest developments and answer questions directly from listeners and viewers.
In recent years, the program's digital transformation has significantly expanded its original role as a trusted connection to the community. Its traditional radio distribution has grown to include podcasts, live streaming, social media, television, digital video, and on-demand content. The expansion to ViX and Univision Puerto Rico-WSTE Channel 7 brings the Bienvenidos a América brand into a new multiplatform era, extending its reach to younger audiences and to consumers who increasingly turn to streaming, digital video, and social platforms such as Facebook, Instagram, TikTok, and YouTube for news, information, and community-focused content. You can watch the show on ViX by searching “Bienvenidos a América” in the ViX app or web platform.
This expansion matters for business leaders and technology professionals because it highlights the accelerating shift toward streaming and digital platforms as primary channels for reaching multicultural audiences. For advertisers and marketers, Bienvenidos a América's presence on ViX and Univision Puerto Rico opens new opportunities to engage with Hispanic consumers in a trusted, culturally relevant environment. For the media industry, it demonstrates how legacy programs can successfully evolve by embracing digital transformation. HCN Global, through La Red Hispana, LatinEQUIS, and Melanin Thriving, reaches 10+ million people weekly across multicultural and rural multimedia, trusted local leaders, and health worker networks in the US and beyond. For more information, visit hcnglobal.com.
