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Consumer Expectations Gap in Physical Retail: A2Z Cust2Mate Research Reveals Missed Opportunities for Supermarkets

By Editorial Staff
New research from A2Z Cust2Mate Solutions Corp. shows a significant gap between consumer expectations and supermarket performance in fast checkout, pricing transparency, and promotions, with nearly half of shoppers interested in smart cart technology.
Consumer Expectations Gap in Physical Retail: A2Z Cust2Mate Research Reveals Missed Opportunities for Supermarkets

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) released new consumer research highlighting a significant gap between what shoppers expect from supermarkets and what they believe stores currently deliver. Based on a survey of 1,600 consumers across the United States, France and Italy, the report found that 60% of respondents view fast, hassle-free shopping as highly important, but only 36% believe supermarkets consistently provide that experience. Similar gaps were identified for pricing transparency, timely promotions and rewards, and other digitally influenced shopping expectations.

The company said these shortcomings have tangible business impacts, with 46% of consumers reporting they have missed eligible promotions, 45% abandoning purchases because pricing or discounts were unclear and 32% leaving stores due to long checkout lines. The survey also found strong interest in smart shopping carts, with nearly half of respondents saying they would be very or extremely likely to use technology that helps track spending, locate products, receive discounts and speed checkout, underscoring opportunities for retailers to improve customer engagement and loyalty.

For retailers, these findings highlight a critical need to bridge the gap between consumer expectations and in-store experiences. The data suggests that failing to address these pain points can directly impact revenue, as nearly half of shoppers have abandoned purchases due to unclear pricing. Long checkout lines are also driving customers out of stores, with nearly a third leaving without completing their purchase. The strong interest in smart shopping carts indicates a willingness among consumers to adopt technology that enhances the shopping experience, presenting a clear opportunity for retailers to invest in solutions that can improve satisfaction and loyalty.

A2Z Cust2Mate Solutions Corp. makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. Cust2Mate transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.

For more information on the research, view the full press release at https://nnw.fm/x54vY. The latest news and updates relating to AZ are available in the company’s newsroom at https://nnw.fm/AZ.

Editorial Staff

Editorial Staff

@editorial-staff

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