Creatd, Inc. (OTCQB: CRTD) announced Monday that its board and Vocal shareholders have approved an equity realignment and repurchase initiative to restore Creatd's majority ownership of Vocal from approximately 20% to 51%. The move is part of the company's broader corporate reorganization, SEC re-registration process, and planned uplisting to a national exchange.
The transaction includes the repurchase of Vocal common shares and Series A Preferred equity interests from current and former stakeholders, valued based on Vocal's independent 409A valuation. Creatd had originally developed and funded Vocal, which has been a core asset of the company. The board determined that re-establishing majority ownership is a key step in Creatd's capital markets strategy.
“We believe establishing majority ownership of Vocal is an important strategic step for Creatd as we continue advancing our uplisting objectives and broader restructuring initiatives,” said Jeremy Frommer, Chairman and CEO of Creatd. “Vocal has always been foundational to the Company. Increasing our ownership from approximately 20% to 51% better reflects Vocal's role in our operating structure, our capital markets strategy, and the value we believe can be created for shareholders.”
Vocal is a creator-focused platform supporting digital publishing, storytelling, audience development, and monetization. It currently reaches approximately 30 million monthly unique visitors and supports nearly 10,000 premium creators. The platform is within months of launching Vocal 3.0, which will integrate AI-enabled infrastructure, enhanced creator tools, improved content distribution, and expanded monetization capabilities. Creatd believes these advancements will allow Vocal to scale and strengthen its role as a core technology, media, and brand-services asset.
In addition to its creator platform, Vocal has expanded its agency and brand-services business. By combining human editorial judgment with AI processes, audience data, and content infrastructure, Vocal helps brands connect with authentic, measurable audiences. This operating relationship also gives Creatd a practical way to evaluate potential M&A targets, creating a natural positive-selection process.
“Vocal has evolved into more than a publishing platform,” Frommer said. “It has become a combined creator, media, technology, and brand-services asset. Vocal is also becoming the tip of the spear through which Creatd identifies, acquires, and integrates advanced processes, technology relationships, and AI-enabled development capabilities at the frontier of human and artificial intelligence collaboration.”
Creatd also updated the dates for its annual shareholder meeting. The record date has been changed from April 17, 2026 to May 26, 2026, and the virtual meeting, previously scheduled for May 21, 2026, will now be held on June 25, 2026. Shareholders of record on May 26 will be entitled to vote on proposals related to strategic initiatives, governance, and future direction.
“We are continuing to complete the necessary steps associated with our SEC re-registration process, audited financial statements, corporate reorganization, and shareholder meeting preparation,” said Frommer. “We believe the updated timing will allow the Company to better align these milestones with our annual meeting and broader corporate initiatives.”
Creatd recently completed its 2025 audit and submitted an amended draft registration statement on Form S-1 to the SEC. The company also completed the sale of Fly Flyte, Inc., which strengthened its balance sheet. Investors can follow updates via the company's newsroom at https://tinyurl.com/crtdnewsroom.
