Dashing Maids, a locally owned, woman-owned green cleaning company based in Denver, has launched a new sister service called Mountains of Laundry. The pickup and delivery laundry service is designed for busy families and professionals looking to reclaim time spent on household chores. Mountains of Laundry collects laundry directly from a customer's door, washes and folds each load using hypoallergenic, environmentally friendly detergents, and returns everything clean, folded, and ready to put away. Pricing starts at $2.75 per pound with a $40 minimum per order. Monthly membership plans are also available for households that prefer laundry handled on a consistent, recurring schedule.
For more than a decade, Dashing Maids has been about giving people their time back, said Ashley Matuska Kidder, owner of Dashing Maids and Mountains of Laundry. Laundry is one of those chores that never really ends, and we wanted to build a service that treats it with the same care and consistency our cleaning clients already trust us for. The service is launching in a select area of the Denver metro, with the team focused on building out delivery routes and refining operations before expanding. Mountains of Laundry plans to grow its coverage area over time as demand increases. Customers who sign up for a membership receive a free reusable laundry bag, free delivery, no per-order minimum, and 10 percent off household extras such as rugs, comforters, and dog beds.
The launch signals a growing trend in the on-demand economy: time-strapped consumers are increasingly willing to outsource recurring household tasks. For business leaders, this move highlights how service companies can diversify revenue streams by leveraging existing operational expertise. Dashing Maids has built a reputation over 12 years with a 100 percent happiness guarantee, and Mountains of Laundry aims to extend that trust into a new vertical. The use of hypoallergenic, eco-friendly detergents also appeals to health-conscious and environmentally aware customers, a segment that continues to expand.
For the laundry and cleaning industry, the entry of an established player like Dashing Maids could intensify competition among gig-economy laundry services. It also demonstrates that local, woman-owned businesses can scale through adjacent offerings. Mountains of Laundry's membership model, which includes free reusable bags and discounts on bulky items, may encourage customer loyalty and predictable recurring revenue. For readers, the service offers a practical solution to reclaim time, but also serves as a case study in how traditional service businesses can innovate. More information is available at https://www.mountainsoflaundry.com.
