American DJ, producer, and recording artist DJ Dutchmaster (Lemuel R. Reaves) today announced the official video premiere of his new single "WAY I GET IT V4 ft Rick Ross" will premiere August 30th, 2026 on YouTube. The announcement comes from Latta, South Carolina, where Dutchmaster has been active since 1994.
The new visual is the fourth chapter in his long-running Way I Get It series and marks his most high-profile collaboration to date. Featuring Miami rap legend Rick Ross, the track represents a significant step for the independent artist and his label, I Man Move Forward Entertainment LLC.
"V4 is the payoff," says DJ Dutchmaster. "I started DJing in South Carolina in '94. That name started as a joke with my brother and turned into a legacy. To have Rick Ross on V4 shows how far this Pee Dee sound has come."
The track follows 2025-2026 independent releases including "All In My Head," "ILY (I Love You)," and "Death: The Rebirth." Dutchmaster's music is characterized by Dirty South production, trap percussion, and luxury lifestyle rap anthems, a style he has honed for over three decades.
The premiere will take place on his YouTube channel on August 30th, and the video will subsequently be available on all major platforms via I Man Move Forward Entertainment. Dutchmaster's music is also available on Spotify and other streaming services.
This collaboration with Rick Ross, a heavyweight in the hip-hop industry, signals a potential breakthrough for Dutchmaster and for independent artists from the Pee Dee region of South Carolina. It demonstrates that independent labels can attract major talent and produce high-profile releases without backing from major label systems. For industry leaders, this trend highlights the growing power of independent artists and labels to compete for attention in a crowded music landscape, leveraging digital platforms to reach global audiences. The success of such collaborations could encourage more major artists to work with independent acts, reshaping traditional power dynamics in the music business.
For listeners and business observers, the premiere underscores the importance of digital distribution and direct-to-fan engagement. Dutchmaster's ability to secure a feature with Rick Ross while remaining independent may serve as a case study for emerging artists seeking to scale their careers without signing away rights. The event also spotlights the cultural and economic potential of regional music scenes, as the Pee Dee sound gains national visibility.
The video will premiere August 30th on YouTube and will be available on all major platforms via I Man Move Forward Entertainment.
