As vehicle technology continues to advance, repair shops face increasing demands for specialized expertise. In response, ElringKlinger's aftermarket brand, Elring - Das Original, is unveiling enhancements to its Elring Garage platform at Automechanika 2026. The platform aims to serve as a central hub for technical information, training, and support, helping workshops navigate the changing mobility landscape.
Elring's presence at Automechanika, held under the banner “Preferred Partner. Original Quality. Expert Service.,” underscores its commitment to providing more than just replacement parts. The company is focusing on delivering comprehensive solutions that include products, technical know-how, and services tailored to daily operations. This approach is part of ElringKlinger's SHAPE30 group strategy, which emphasizes collaboration with customers to shape the future of mobility.
Dirk Willers, ElringKlinger's Chief Sales Officer, highlighted the importance of this initiative. “As a trusted partner to repair shops and distributors, we aim to provide far more than high-quality replacement parts,” he said. “Building on our broad product portfolio, technical services, and Elring Garage, we help workshop professionals successfully navigate the challenges of a changing mobility landscape.”
The enhanced Elring Garage platform consolidates a wide range of resources, including technical articles, service information, exploded-view drawings, and access to the Elring Academy. It offers hands-on training, webinars, TechTalks, and roadshows, complemented by a service hotline, Sealant Advisor, and community networking opportunities. This expansion is driven by strong demand for greater technical support and practical knowledge.
One notable addition is the new English-language video podcast “Elring Garage FM - Facts & Myths,” which will explore current issues in engine technology and workshop practice. Hosted by technical trainers and product experts, the podcast aims to explain underlying technical principles, assess industry trends, and debunk common myths. It will be available on major podcast platforms, offering in-depth insights to a global audience.
Georges Mourad, Vice President Aftermarket at ElringKlinger AG, emphasized the platform's role in supporting repair shops. “High-quality repairs depend on having the right products and the necessary technical knowledge,” he said. “Elring Garage brings together technical expertise, professional development, and international knowledge-sharing to support workshops as they adapt to technological change.”
In addition to the platform enhancements, Elring is showcasing product innovations at Automechanika, including new components for engine and transmission applications such as oil pans, valve covers, oil filter housings, and oil separators. The company is also expanding its portfolio for alternative powertrains, offering gaskets and seals for electric drive units, batteries, and high-voltage applications. Furthermore, the LiqRep portfolio for economical and sustainable repairs is being strengthened, supporting resource-efficient repairs and lower costs.
These developments come at a critical time as the automotive industry undergoes significant transformation. With the rise of electric vehicles and advanced engine technologies, repair shops must continually update their skills and tools. Elring's comprehensive approach—combining quality products with educational resources—positions it as a key partner in helping workshops remain competitive.
For more information on Elring's offerings, visit their website at NewMediaWire.
