As roofing contractors seek new revenue streams beyond traditional repair and replacement work, EZ On Coat® is sharpening its focus on helping contractors add preventive roof maintenance to their service offerings. The company, a family-owned American manufacturer of roof coating and sealer products, believes that ongoing maintenance can become a valuable add-on for contractors already trusted by homeowners.
The push comes as the global roof coating market is projected to grow from $1.94 billion in 2026 to $2.76 billion by 2034, a compound annual growth rate of 4.4 percent, according to Fortune Business Insights. EZ On Coat® sees that expansion as an opening for roofing contractors, remodelers, restoration companies, and other home-service professionals to generate additional revenue from existing customers.
At the center of the strategy is the company’s Shingle Sealer and other roof-maintenance products, which are designed to help contractors offer homeowners another option for protecting qualifying roofs and extending their useful life. “Contractors already have relationships with homeowners who trust them to take care of one of the most important parts of their home,” said Matt Cole, President of EZ On Coat®. “Roof maintenance gives contractors another service they can discuss with those customers while helping homeowners become more proactive about protecting their roofs.”
For many roofing companies, the customer relationship has traditionally revolved around repairs, storm damage, or complete roof replacement. EZ On Coat® is encouraging contractors to view preventive maintenance as a natural extension of that relationship. During an inspection, repair, or other roofing project, a contractor may have an opportunity to educate the homeowner about ongoing maintenance and determine whether a roof is an appropriate candidate for sealing or coating. The approach can benefit both sides: contractors can create an additional service and revenue opportunity without acquiring a new customer, while homeowners gain access to preventive-maintenance options intended to protect their existing roofing investment.
Roof condition should always be evaluated before any maintenance or coating product is recommended. EZ On Coat® positions coating as a maintenance and restoration option for appropriate roofs, rather than as a universal replacement for necessary roof repairs or replacement. To further support contractors, the company has launched a new Contractor Incentive Program. When a contractor reaches $1,000 in EZ On Coat® product purchases, the contractor receives a $100 restaurant gift card. The incentive is designed to introduce more contractors and their crews to the company’s products while encouraging roofing professionals to explore how maintenance services can complement their existing work.
“Adding a maintenance option can give contractors another reason to stay connected with their customers after the original job is finished,” Cole said. “At the same time, homeowners can have greater peace of mind knowing they are taking a proactive approach to caring for their roof instead of waiting until a major problem develops.”
Preventive roof care can also change the conversation contractors have with homeowners. Instead of beginning only when there is a leak, storm-related damage, or a need for replacement, contractors can educate customers about inspections, maintenance, and appropriate protective treatments before significant problems occur. For homeowners, extending the useful life of an existing roof when conditions allow can help postpone the significant expense associated with premature replacement. For contractors, maintenance can provide an additional revenue category while helping strengthen long-term customer relationships.
EZ On Coat® plans to support its contractor outreach with product education, application information, demonstrations, contractor-focused content, and practical information that crews can use when discussing preventive roof maintenance with customers. The effort builds on the company’s expanded business-to-business communications strategy targeting roofing contractors, remodelers, restoration companies, property managers, home-improvement businesses, distributors, and other industry professionals. That contractor education focus was established as part of EZ On Coat’s national outreach initiative earlier this year.
For business leaders in the roofing and home-services sector, the move signals a potential shift toward recurring maintenance models that can smooth revenue between larger replacement projects. As the roof coating market continues to expand, contractors who adopt maintenance and coating services may find new opportunities to deepen customer relationships and capture additional value from their existing client base.
