First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to launch network-based INFORM Branded Calling capabilities for enterprise customers across the United Kingdom. The initiative aims to help businesses clearly identify themselves and improve answer rates, addressing a growing issue in the UK market where scam calls have made consumers hesitant to answer unknown numbers.
The partnership leverages Vodafone’s CAMARA-based network APIs to verify and brand calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone’s network. This technology ensures that when a legitimate business calls a customer, the call is accompanied by a branded display—such as the company name and logo—instantly signaling trustworthiness. For consumers, this means fewer unanswered calls from legitimate businesses and a reduced risk of falling victim to phone scams.
According to First Orion, the launch comes at a critical time for the UK market. Scam calls are a daily concern, and consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. By integrating branded calling at the network level, Vodafone and First Orion aim to restore trust in phone communications. The solution is particularly valuable for industries such as banking, healthcare, and utilities, where customer outreach is essential but often mistaken for fraud.
This move is significant for business leaders as it directly impacts customer engagement and operational efficiency. Improved answer rates can lead to higher conversion rates for sales teams, reduced costs for debt collection, and better customer service outcomes. Moreover, the partnership underscores the growing importance of network-based verification in combating phone fraud, a problem that costs the global economy billions annually.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite that includes branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection. The company serves Fortune 500 companies and is integrated into the largest U.S. mobile carriers. With this partnership, First Orion extends its reach into the UK, providing enterprises with tools to enhance security and transparency at scale.
For more information, visit firstorion.com.
