Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use the code TEAMUSA at checkout will receive a full refund on their purchase if Team USA reaches the 2026 World Cup Final. The campaign is powered by PlayAbly, which leveraged Kalshi's regulated prediction market to make the guaranteed payout possible.
“We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!” said Angelo Ferro, founder and CEO of PlayAbly. “We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real. This is what innovation looks like: finding new ways to bring people into the moment.”
The initiative marks a milestone for both e-commerce and prediction markets. “Forme is the first e-commerce brand to use prediction markets to hedge risk,” said Nicolas Hull, director of business development at Kalshi. “This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.”
Forme co-founder Seiji Liu said the campaign is a way to share the excitement of the World Cup with customers. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage,” Liu said. The company is known for its patented intelligent posture wearables and is the Official Posture & Recovery Partner of the MLB Players Association.
The promotion works as follows: customers shop from now through June 30, enter code TEAMUSA at checkout, and if Team USA reaches the World Cup Final, every order using the code receives 100% cashback (excluding taxes and shipping). The campaign shows how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure, letting brands launch promotions once considered too costly or unpredictable.
“This represents a new era in consumer marketing,” Liu said. “Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences.”
PlayAbly designed the campaign structure end-to-end so Forme could offer the guarantee with confidence. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide. For more information on the promotion, official rules are available at forme.science/pages/team-usa.
Forme Science is an FDA-registered health technology and data company pioneering intelligent posture wearables. PlayAbly is a promotions platform that uses prediction market-powered rebates. Kalshi, founded in 2018, is a federally regulated prediction market exchange. For more on Kalshi, visit kalshi.com.
This promotion has not been endorsed by FIFA or the U.S. Soccer Federation. US 18+. No purchase necessary to enter or win. Void where prohibited.
