Genesis of Schererville has officially opened its new nearly 25,000-square-foot showroom at 5800 W Lincoln Hwy, Schererville, IN 46375, establishing a dedicated retail facility for one of the automotive industry's fastest-growing luxury brands. The move consolidates operations from the previous Merrillville location into a state-of-the-art facility designed to embody Genesis's modern luxury philosophy.
“We wanted to create a dealership that truly reflects what Genesis has become,” said Kelly Webb Roberts, president of Genesis of Schererville. “This project has been years in the making, and it's the most premium facility our family has ever built in our more than 50 years of serving Northwest Indiana.”
The new showroom is designed around the Genesis philosophy of modern luxury, incorporating expansive natural light, a dedicated interior Zen garden, and a hospitality-centered environment rooted in Genesis's son-nim philosophy—the practice of treating every visitor as an honored guest. The facility includes 12 service bays staffed by Genesis-certified technicians, with a glass wall separating the customer lounge from the shop floor, allowing owners to observe their vehicles being serviced. Four Level 3 DC fast chargers are available on the lot around the clock, seven days a week.
The opening comes on the heels of J.D. Power's latest Initial Quality Study, which ranked Genesis second in the industry, behind only Porsche. This recognition highlights the brand's commitment to craftsmanship, technology, and overall quality. Genesis vehicles feature available Nappa leather seating, premium audio systems, expansive OLED displays, panoramic glass roofs, fingerprint authentication, Remote Smart Parking Assist, massage-equipped driver's seats, and advanced driver-assistance technologies.
Beyond the vehicles themselves, ownership includes “The Genesis Experience”—a program covering complimentary scheduled maintenance for three years or 36,000 miles and Genesis Service Valet. Through that service, Genesis of Schererville retrieves a customer's vehicle from their home or workplace, provides a Genesis loaner vehicle if needed, completes the required service, and returns the vehicle upon completion. First owners of 2023 and newer Genesis models also receive complimentary Genesis Connected Services, which include Enhanced Roadside Assistance, Remote Start with Climate Control, Stolen Vehicle Recovery, and additional connected features accessible at any time.
Warranty coverage spans five years or 60,000 miles for the new vehicle and 10 years or 100,000 miles for powertrain components—among the longest coverage terms available in the luxury segment. This combination of quality, service, and value is expected to resonate with luxury car buyers who are increasingly looking for alternatives to traditional German and Japanese brands.
“Genesis has quickly established itself as one of the highest-quality luxury automotive brands,” said Brian Webb, vice president of Genesis of Schererville. “J.D. Power recently ranked Genesis second in the industry for Initial Quality, behind only Porsche. The craftsmanship, technology, effortless ownership experience and value continue to exceed expectations.”
The new showroom carries the full Genesis lineup, including the G70, G80, and G90 sedans; GV70, GV80, and GV80 Coupe SUVs; GV60, Electrified GV70, and Electrified G80, as well as Genesis Certified Pre-Owned vehicles. Models arriving in the near term include the GV90, GV80 Hybrid, GV70 Hybrid, and GV70 EREV. This expansion reflects Genesis's aggressive push into electrification and hybrid technology, positioning the brand to compete in an increasingly eco-conscious market.
For business leaders and industry observers, the opening of this dealership is a signal of Genesis's growing footprint in the U.S. luxury automotive market. As the brand continues to climb in quality rankings and expand its product lineup, it poses a significant challenge to established players like BMW, Mercedes-Benz, and Lexus. The investment in a dedicated showroom also underscores the importance of the customer experience in differentiating luxury brands in a crowded marketplace.
Consumers in Northwest Indiana will now have access to a premium retail environment and Genesis's renowned service programs, which could set a new standard for dealership experiences in the region. To browse inventory, schedule service, request Genesis Service Valet, or learn more, visit genesisofschererville.com or call (219) 352-0001.
