MONROE, Ore. – Lainey Morse, the entrepreneur who invented Goat Yoga in 2016 and sparked a global phenomenon, has launched a new venture called "Buy the Goats a Bouquet." The service, which costs $25, allows customers to dedicate a bouquet of chemical-free flowers to a loved one, which is then fed to goats at No Regrets Farm Sanctuary while Morse films the event and shares it on social media.
The idea originated from a county requirement that Morse generate at least $10,000 in annual agricultural product sales to legally operate Goat Yoga and Goat Happy Hour at her farm in Monroe, Oregon. County officials did not accept "farming happiness" as a qualifying product, so Morse turned to flowers. However, as a fully organic, chemical-free permaculture farm, No Regrets Farm grows flowers without pesticides, resulting in blooms that are natural but often imperfect—"bug-kissed" and not picture-perfect compared to pesticide-grown flowers from larger farms. Rather than waste them, Morse devised the bouquet dedication service.
Customers visit the No Regrets Farm website, order a $25 bouquet, and provide the recipient's name, occasion, and a personal message. Morse arranges the bouquet, reads the dedication aloud on camera, and films the goats as they enthusiastically eat the flowers. The video is then posted to the farm's social media platforms, where Morse has built a following of nearly 178,000 across Facebook, Instagram, YouTube, and TikTok. Occasions have included birthdays, memorials, and personal milestones, with even a "Breakup Bouquet" option.
"Our flowers aren't perfect, but the goats think they're absolutely wonderful. And now so does everyone else," Morse said. The service launched in June 2026 and received its first orders within days. It solves three problems: imperfect flowers, the agricultural sales requirement, and the need for engaging social media content.
This is not Morse's first unconventional success. In 2016, she sent photos of her first goat yoga class to Modern Farmer magazine, which responded within minutes. Within 24 hours, her phone was ringing with calls from journalists worldwide, including The New York Times, The Wall Street Journal, and CNN. Goat Yoga grew into a multi-million dollar industry with hundreds of locations globally.
Now, a decade later, Morse continues to find joy in the unexpected. "Buy the Goats a Bouquet" is currently accepting orders through the farm's website, with videos posted to social media. The service offers a unique, shareable way to celebrate loved ones while supporting a small farm. For leaders in business and technology, this story highlights how creative problem-solving can turn constraints into opportunities, leveraging social media to create viral content and generate revenue.
More information is available at goatyoga.net.
