Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. The move follows the company's plans to enter the U.S. market through OneLavi, and together, these platforms will provide American consumers with broader access to its clean-label plant nutrition offerings.
The Amazon launch is part of a calculated effort to build brand presence in the United States. "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," said Puneet Chawla, Founder of Green Choice Proteins. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins specializes in plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, and enjoyable flavors. The company manufactures its products in Victoria, using Australian-grown pulses to support quality sourcing and the growth of Australia's plant protein industry. The formulations go beyond traditional protein supplements by incorporating functional nutrition benefits aimed at supporting overall wellness.
The company will initially offer three flavors on Amazon: Chocolate, Vanilla, and Salted Caramel protein powders. Each product provides approximately 35 grams of plant protein per serving, made from Australian-grown pea and faba beans, and includes omega-3 from linseed. They contain no artificial colors, flavors, or fillers, aligning with the brand's clean-label promise. The chocolate variant features pure cocoa and coconut milk powder, while vanilla is designed for versatility in smoothies, oats, and baking, and salted caramel combines sweet and salty notes for an indulgent yet nutritious option.
This Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This event will connect the company with major health, specialty, food, drug, and mass retail buyers, as it explores further retail partnerships.
"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
The company's emphasis on sustainability and responsible sourcing is central to its operations. By sourcing premium Australian-grown pulses and maintaining transparent manufacturing practices, Green Choice Proteins aims to support the growing plant protein industry in Australia. The upcoming Amazon launch represents another milestone in its continuing U.S. expansion, with additional retail opportunities anticipated as the brand reaches more American consumers.
For more information, visit Green Choice Proteins.
