Copenhagen, Denmark — Green SM officially launched its fully electric taxi service in Copenhagen on July 30, 2026, marking the company's first entry into the European market. The launch represents a milestone in Green SM's international expansion, following successful operations in Vietnam and several Asian markets.
The launch ceremony included Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in Denmark, along with representatives from Danish organizations such as 3F, Dansk Erhverv, DPT, and Carnegie Investment Bank. Copenhagen was chosen as Green SM's first European market due to its leadership in sustainable urban mobility, and the company aims to complement the city's existing transport network with another reliable, fully electric mobility option.
Green SM operates a fleet of VinFast VF 6 and VF 8 vehicles, all fully electric. Unlike many ride-hailing platforms that connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to ensure consistent service quality. During the initial phase, the company will focus on establishing a reliable local operation, ensuring compliance with Danish regulations, and improving service based on feedback.
Driver training is a key component of Green SM's approach. Every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation before serving customers. Ongoing training and a robust local operations system help ensure every journey meets the company's standards.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before trip confirmation, and electronic receipts are issued automatically. To mark the launch, Green SM is offering new customers five vouchers worth 25% off each trip, up to 100 DKK per ride, from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, said: "Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow."
Green SM's expansion into Europe reflects its long-term approach to international growth, focusing on building well-structured local operations, adapting services to local market needs, and earning trust through consistent service. With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark's ambitions for more sustainable mobility.
Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. Through its fleet, technology platform, and consistent operating standards, the company is steadily expanding internationally while adapting to local markets.
