The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed 'Taste the Best of Hinggan Discover the Grasslands in Beijing,' opened in Beijing, presenting a comprehensive showcase of the region's eco-friendly agricultural and livestock products. The event brought together industry buyers, cultural and tourism professionals, and media from across the country, offering a platform for product tastings, business matchmaking, and the launch of cultural and tourism routes. This initiative underscores Hinggan League's commitment to leveraging its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green growth and enhance local incomes.
Central to the carnival were the beef cattle and rice industries, which drew significant attention from market players seeking partnerships. Hinggan League, located in the golden latitude belt for agriculture and animal husbandry, has made coordinated plans for these two key sectors, initiating an industrial upgrade that spans the entire value chain—from breeding stock and forage to farming, processing, and branding. This strategic approach aims to transform the league's ecological strengths into market advantages.
In the beef cattle sector, breeding is considered the 'chip' of the industry. The league has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. Annually, it produces over 5.5 million doses of frozen semen from high-quality breeds like Simmental and Angus, distributed across China. To support herders, a tiered extension-agent system and on-site guidance in rural communities have been implemented, helping adopt scientific cattle-raising practices. The Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, converting crop straw into high-quality forage. Research teams have also developed fermented feed using microbial technology, significantly reducing daily feeding costs per head of cattle.
At the sales and branding end, Hinggan League is transitioning from selling live cattle to selling brands. It has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center. Marketing centers and forward warehouses have been set up in the Beijing-Tianjin-Hebei region. The launch of regional public brands like 'Keyouzhong Banner Beef' marks the formation of a modern beef cattle industry chain.
For rice, the league's advantage lies in its pristine ecological foundation—clean water, soil, and air. Local research teams have spent over 30 years developing and registering 21 high-quality rice varieties, benefiting thousands of farming households annually. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a model of unified planting, processing, and sales, developing their own brands and securing reliable channels through contract farming. In Zhalaite Banner, returnee entrepreneurs introduced integrated fertigation technology with drip irrigation beneath plastic film, enabling rice cultivation on 'dry land' and saving 700 cubic meters of water per mu. As rice enters its critical field management period, technicians and farmers are applying scientific foliar nutrients, nitrogen fertilizer, and conducting pest inspections to ensure stable high yields.
The beef and rice industries, though distinct, are part of a coordinated strategy under Hinggan League's overall planning. The concentrated beef breeding and finishing base in Zhalaite Banner, operated by a state-owned enterprise, has increased collective village income. Meanwhile, 38 enterprises authorized to use the 'Hinggan League Rice' brand have adopted its nine standards, driving brand value beyond RMB 31 billion. This integrated approach, moving from selling raw materials to selling brands and quality, has turned the grassland's ecological advantages into industrial strengths, making 'cattle and rice' a pillar of prosperity for the region.
