The Hong Kong Trade Development Council (HKTDC) concluded its Fashion Hong Kong promotion in Paris on June 28, the final day of Paris Men’s Fashion Week Spring/Summer 2027. The event marked the first cross-sector collaboration between the HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl), combining creative promotion with logistics expertise to support Hong Kong brands in expanding globally.
Held at the iconic Rue de la Paix, the showroom featured Hong Kong designer brands presenting their Spring/Summer 2027 collections, including apparel and accessories. The event attracted buyers, media, and industry professionals from Europe and beyond, facilitating business matching and partnership discussions. Notably, designers MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, underscoring the creative exchange between Hong Kong and French designers.
A networking reception on June 27 drew over 200 fashion professionals, providing opportunities for Hong Kong designers to expand their international networks. A subsequent “Hong Kong Fashion Night dinner” further strengthened connections, laying groundwork for overseas market expansion.
This collaboration is significant as it represents a strategic alliance between Hong Kong’s trade promotion body and a leader in air cargo logistics and sustainability. Hactl’s expertise in speed, connectivity, and eco-friendly practices aligns with global fashion industry trends. Together with HKTDC’s global network, the partnership empowers Hong Kong brands to integrate creativity, commerce, and professional services while responding to sustainability expectations.
Mr. Chris Lo, Regional Director for Europe, Central Asia & Israel at HKTDC, stated: “This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry in new and meaningful ways.”
Mr. Frosti Lau, Chief Executive of Hactl, added: “Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries. At Hactl, we drive energy efficiency, reduce emissions, and promote circular practices through zero-waste uniform upcycling and the use of eco-friendly materials across our operations.”
Launched in 2015, Fashion Hong Kong has promoted Hong Kong designers in major fashion events across cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. This initiative supports local brands in connecting with global buyers and industry players, expanding into Mainland China and overseas markets, and strengthening international presence.
For more information, visit the Fashion Hong Kong website and the HKTDC Newsroom.
