The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris this month, with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. Held for the first time during Paris Men’s Fashion Week, the initiative will bring Hong Kong fashion designer brands to Paris to showcase their Spring/Summer 2027 collections, helping them expand their international presence.
The showroom will be held from 24 to 28 June in Paris’ renowned Rue de la Paix fashion district. The Spring/Summer 2027 collections of Hong Kong designer brands, spanning apparel and fashion accessories, will be on display. Among them, popular local brands MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, showcasing the fusion of Hong Kong design and European creativity.
A networking reception will be held on 27 June and is expected to attract around 200 industry professionals, media representatives and buyers, creating further opportunities for Hong Kong brands to connect with the international fashion community and explore business collaborations.
This initiative also marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities.
Amid a growing global emphasis on speed, connectivity and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative and systematic approach to integrating creativity, commerce and professional services. It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.
Through the Fashion Hong Kong event series, HKTDC provides Hong Kong designer brands with comprehensive, one-stop international promotion support. The programme enables local brands to connect with overseas buyers, media and industry players, widen their brand exposure and expand into European and global markets. Through exhibitions, business matching and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
For more information on the event, visit the Fashion Hong Kong website or follow on Instagram at @hktdcfashionhk. Photos are available for download here.
