The Food Expo, Beauty & Wellness Expo, and Home Delights Expo, organized by the Hong Kong Trade Development Council (HKTDC), concluded successfully today, attracting over 520,000 public visits—a record high. The five fairs, including the trade-focused Food Expo PRO and Hong Kong International Tea Fair, brought together over 1,850 exhibitors from more than 30 countries and regions. Per capita spending reached a record HK$1,685, reflecting the continued vibrancy of the local consumer market and strong demand for gourmet food, healthy living, and quality home products.
The trade exhibitions drew some 20,000 buyers from 64 countries and regions, including Chinese Mainland, Macao, Taiwan, Japan, Korea, and ASEAN countries, reinforcing Hong Kong's position as a food trading hub. The International Conference of the Modernization of Chinese Medicine & Health Products also concluded successfully, with over 30 speakers discussing innovation and global opportunities in Chinese medicine.
Smilely Lam, Associate Executive Director of the HKTDC, noted that the fairs' theme 'Live Well · Stay Well' showcased the latest trends in the health and wellness sector. She highlighted that exhibitors, buyers, and industry representatives concluded multiple cooperation agreements, underscoring Hong Kong's role as an international food trade platform. Market demand continues to grow for health and functional products, convenience foods, specialty foods, and premium tea products, with sustainable development and Halal certification gaining popularity.
A random sampling survey of over 1,430 visitors revealed that 87% spent at or above their budget, with over 80% expressing interest in health and wellness products. Categories of interest included health and functional foods (62%), supplements (51%), and wellness products (40%). More than half of respondents recognized the halal food label's promotional value, and 51% noted silver-age products, indicating growth potential in these segments.
The public fairs featured themed days and special offers, driving strong sales. Uni-China Group expected total sales of HK$1 million to HK$1.4 million, while Vogue Bio anticipated exceeding HK$1 million. The Home Delights Expo showcased smart home solutions and sleep technology, with the Sleep Health Association's 'Go Sleep Exp' drawing significant interest.
The HKTDC also facilitated mainland enterprises' global expansion through the 'Going Global' exchange, which recorded intended transactions exceeding HK$1.8 billion. Agreements were signed with Hunan, Xizang, and Shandong, and the Xizang Pavilion secured a cooperation deal valued over RMB 100 million. The Korea Pavilion expanded by 40%, becoming the largest overseas pavilion, and HKTDC signed a MoU with the Korea Agro-fisheries & Food Trade Corporation.
The halal food label, featured for the third year, attracted over 130 suppliers. Tai Po Chun Hing, a local heritage brand, joined Food Expo PRO for the first time, meeting over 20 buyers and expecting orders of HK$500,000 to HK$1 million. Singapore-based SBY Frozen Food Supply identified Brazilian suppliers with potential annual procurement of US$3-5 million.
The Food Science and Technology Zone saw strong interest, with IXON Food Technology receiving enquiries from over 200 buyers and potential business value estimated at US$500,000 to US$1.3 million. The Coffee Zone highlighted market growth, with Hawaii Coffee Association connecting with 100 buyers. The Hong Kong International Tea Fair introduced new zones and exhibitors, with BASAO conducting 30 business meetings and Hangzhou Jingshan Tea Development receiving interest in 20 tonnes of matcha powder and 110 smart matcha machines.
Kenya's Tea Board reported potential deals exceeding US$10 million and signed a MoU with HKTDC. The fairs adopted the hybrid 'EXHIBITION+' model, allowing online negotiations via the Click2Match platform until 22 August. The International Conference on Chinese Medicine promoted international exchange, with a public education display and forum enhancing public awareness.
The record attendance and spending underscore Hong Kong's role as a leading trade hub for food and wellness, reflecting global trends toward health-conscious consumption and sustainable practices.
