The Hispanic Public Relations Association (HPRA) today opened submissions for the 2026 HPRA National ¡BRAVO! Awards, the national program honoring excellence in multicultural communications. HPRA will announce winners during the annual ¡BRAVO! Awards program in November.
New for 2026, every eligible category submission will automatically enter consideration for Campaign of the Year. The top-scoring campaign across award categories will receive the honor. Entrants do not need a separate entry or added fee.
The 2026 call arrives at a defining time, one that calls for authentic, culture-led communications. For more than a decade, the ¡BRAVO! Awards have recognized campaigns that engage communities with cultural depth, respect, and measurable results. The program honors agencies, brands, and nonprofits that do more than translate a message. They build trust, reflect lived experience, and make Latino stories central to the work.
“Over the past 12 years, the HPRA ¡BRAVO! Awards have shown the power of work rooted in culture, truth, and purpose,” said HPRA National President Sonia V. Diaz. “Latino communities are driving the future of the nation’s growth, and our industry has a responsibility to meet that force with respect, discipline, and creativity. This year, we invite communicators to submit the campaigns that moved people, shifted conversations, and honored our communities with care.”
The ¡BRAVO! Awards are more than a night of recognition. The program documents the work shaping the communications field, creates visibility for culture-led campaigns, and funds scholarships for emerging talent. Since its inception, the program has awarded more than $41,000 in scholarships to 13 recipients.
In addition to recognizing promising scholars, the ¡BRAVO! Awards honor leaders and journalists who use their platform, influence and voice, and showcasing the power of Latino-led storytelling to shape newsrooms, agencies, boardrooms, and public life. Recent honorees include civil rights icon Dolores Huerta, filmmaker Jessy Terrero, DRAFTED co-founder Karina Martinez, Cannes Can: Diversity Collective founder Adrianne C. Smith, Friends of the American Latino Museum Chair and CEO Estuardo Rodriguez, independent journalist Julio (Julito) Ricardo Varela, Alicia Menendez, Ilia Calderón, León Krauze, María Elena Salinas, María Hinojosa, and Teresa Rodríguez.
The 2026 program welcomes work that reflects the full breadth of the community, including Afro-Latino, Indigenous, Caribbean, Central American, South American, and bicultural experiences. The strongest entries will show how communicators used language, creators, music, sports, food, news, and community life to reach audiences with respect.
Categories span the full range of communications work, including public relations campaigns, marketing programs, influencer engagement, public affairs, social equity, healthcare, entertainment, sports, nonprofit, digital media, and integrated marketing communications. Key categories include Agency of the Year, Campaign of the Year, Digital or Media Platform PR Program, Film, Music & Entertainment, Healthcare & Nutrition, Influencer Engagement, Integrated Marketing Communications Campaign, Internal Communications Program, Lifestyle, New Product/Service Launch, Nonprofit Campaign, Public Affairs Campaign, Social Equity, and Sports.
Entrants must submit all materials through the official HPRA National ¡BRAVO! Awards platform at https://bravo.hprausa.org. An independent panel of senior communications professionals from agencies, brands, academia, and nonprofit sectors will judge entries.
Submission deadlines are: Early Bird Deadline on June 9, 2026; Standard Deadline on July 10, 2026; Late Deadline on August 7, 2026 (late fee applies). Finalists will be announced on September 15, 2026. Eligible campaign work must have run between January 1, 2025, and March 31, 2026.
For sponsorship or press inquiries, contact bravo@hprausa.org or visit www.hpra-usa.org.
