inCruises, a division of inGroup International and one of the world’s largest subscription-based travel clubs, announced two major product expansions at its first-ever THE Global Convention in Belgrade, Serbia, this weekend. The company introduced inTrips, a new category of curated, multi-day land-based vacations, and added River Cruises through partnerships with AmaWaterways and Emerald Cruises. Together, these launches represent the broadest expansion of the inCruises membership offering since the company’s founding in 2016.
inTrips applies the same savings principles that made inCruises known for ocean travel to expertly planned land vacations. Travel experts design each inTrip by researching the destination and surrounding region, then assembling accommodations, transfers, transportation, sightseeing, tours, excursions, attractions, and free time into a single itinerary. The initial collection will launch in the United Arab Emirates, beginning with Dubai, historically inCruises’ most popular destination. Offerings include 5- and 7-day vacations, a Dubai-only option, a Dubai + Abu Dhabi + Ras Al Khaimah option, Dubai Hop-On Hop-Off sightseeing with Burj Khalifa admission, desert dinner safari experiences, and Abu Dhabi city tours on select 7-day itineraries. The initial inTrips are expected to become available in late 2026, with additional destinations planned.
For members, inTrips unlocks two ways to reduce vacation costs: INsider Pricing for 17% off the retail price of the complete inTrip, and Reward Points at significant ratios similar to eligible cruises, up to 50% of qualifying bookings, with opportunities for up to 100% through All Reward Points and qualifying Elite Travel Advantages. “We wanted Reward Points to feel useful year-round, not just when someone is booking a cruise. inTrips makes that possible by putting points to work toward a complete vacation experience,” said Anthony Varvaro, Chief Operations Officer and Chief Finance Officer at inCruises. Varvaro also noted, “inTrips was built around the simple belief that a great vacation shouldn’t require multiple spreadsheets, three weeks of research, and a year’s worth of savings. We’ve done the heavy lifting so our Members can simply show up and experience the destination.”
The addition of River Cruises offers members a fundamentally different style of travel: smaller ships, intimate waterways, and immersive access to inland destinations and cultures that ocean cruising doesn’t reach. The expansion launches through partnerships with leading river cruise brands AmaWaterways and Emerald Cruises, unlocking waterways and destinations across Europe, Asia, Africa, and South America, including the Danube, Rhine, Seine, Rhône, Douro, Mekong, Nile, Chobe, and Magdalena. “River cruising opens a completely different relationship with a destination. Instead of simply arriving at a port, travelers can experience the heart of a region as they journey along its rivers, with opportunities to explore historic cities, smaller towns, and landscapes often inaccessible to larger ships. From the villages and vineyards along the Rhine and Danube to the culture and scenery of destinations throughout Europe, river cruising allows travelers to discover and experience more,” said Tatiana Wegzyn, Commercial Partnerships Manager at inCruises. “Partnering with AmaWaterways and Emerald Cruises means our Members can access these experiences through two brands that have spent decades refining the river cruise experience.”
These launches bring the inCruises offering to its broadest point, now including ocean cruises, river cruises, inStays for hotels and resorts, inTours for individual tours and activities, and inTrips for curated multi-day land-based vacations. For leaders in the travel and subscription industries, the move signals a strategic shift toward becoming a comprehensive travel membership platform rather than a cruise discount club. It also increases the value proposition for existing members and could attract new subscribers seeking flexible travel options. More information about inCruises and its offerings can be found at https://www.incruises.com and https://www.ingroupinternational.com.
