Jason McDonald Consulting Agency has announced that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has received its first ten reviews on Amazon. The book aims to provide a practical framework for marketers on what artificial intelligence is and how to use it effectively for better small-business marketing.
'AI is the 'new kid on the block.' Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' explained Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way. The guide is not a cutting-edge scientific treatise on AI. Rather it is a practical workbook for today's small business owner and marketer.'
The book is part of Dr. McDonald's 2026 Marketing series, which overviews SEO, Google Ads, social media marketing, and artificial intelligence. Rather than treating AI as magic, the book presents it as a tool marketers can use to improve efficiency, generate ideas, analyze data, and create better ways to reach customers. More information on the book can be found at jasonmcdonald.org/seo/ and jm-seo.org/books/ai-and-marketing/.
The book explains a 'task-based' approach. Rather than learning platitudes about artificial intelligence, the book asks (and answers) how AI can help with specific tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and as a better way to tech support for confusing platforms like Google Ads, META ads platforms, TikTok, etc. The book also includes an appendix identifying many of today's AI tools.
Artificial intelligence is rapidly changing today's way to persuade and reach customers. General-purpose platforms like ChatGPT, Gemini, Copilot, and others are useful for content creation, market research, customer relations, advertising, and data analysis. While many books focus on esoteric technological issues, Dr. McDonald's latest book focuses on practicality.
The book reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course. In the course to be taught in January 2027, an entire week is devoted to AI and marketing. Students explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior. They also learn how to evaluate AI tools critically and how to integrate them into real marketing workflows.
Dr. McDonald also offers services such as an expert witness in SEO, Google Ads, and social media. Attorneys seeking a practical expert witness can visit Dr. McDonald's website at jasonmcdonald.org.
For business leaders and marketers, this milestone underscores the growing need for practical AI education. As AI becomes integral to marketing, resources like this book can help small businesses navigate the landscape without getting bogged down in technical jargon. The task-based approach offers a replicable model for leveraging AI to improve efficiency and customer reach, potentially leveling the playing field for smaller players against larger competitors with more resources.
