Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been appointed Marketing Chair for Women in HVACR, joining the organization's Board of Directors. The announcement, made on September 11, 2026, positions Ramirez to lead the marketing committee responsible for promoting the nonprofit and supporting communications across its network.
Ramirez brings direct trades experience and nearly a decade of home services marketing and growth leadership to the role. Prior to joining CI Web Group, she held roles inside plumbing and HVAC companies, progressing from customer-facing positions into operations and marketing. In her current role at CI Web Group, she leads the company's growth organization, overseeing sales and the customer lifecycle.
"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
As Marketing Chair, Ramirez leads the committee that collaborates with other Women in HVACR committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources.
Jennifer Bagley, CEO of CI Web Group, praised the appointment: "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry. She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
Women in HVACR supports more than 1,200 members through networking, mentoring and education designed to help women connect and advance within the HVACR industry. The organization, founded in 2002, provides opportunities for professional and personal growth through scholarships, professional development and industry events. For more information, visit womeninhvacr.org.
CI Web Group is an AI-enabled marketing agency built for the trades. With more than 20 years of experience serving HVAC, plumbing, electrical and home service companies nationwide, the company combines AI technology with deep industry expertise across website development, digital marketing, search and business growth. It is also the developer of Hydra OS, its website platform built specifically for home service businesses. For more information, visit ciwebgroup.com.
The appointment of Ramirez signals a strategic push to elevate the profile of Women in HVACR amid ongoing labor shortages and efforts to diversify the trades. With her background in both the trades and AI-driven marketing, Ramirez is well-positioned to expand the organization's reach at a time when the HVACR industry is increasingly turning to technology to attract and retain talent. For business leaders and contractors, this move underscores the growing importance of inclusive marketing and the role of AI in recruitment and brand building. It also highlights the value of industry-specific expertise in leadership roles, as companies seek to navigate a rapidly evolving landscape.
