The Lighthouse Marketing Institute has named Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, a 2026 Recognized Agent. The recognition honors her commitment to clients, community, and a higher standard of real estate professionalism. The Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS.
Poulson’s approach emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area.
“Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition,” the Institute stated in its announcement. The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession.
This recognition matters because it underscores a growing trend in real estate where agents are evaluated not only on sales volume but also on community involvement and innovative marketing. For leaders in business and technology, Poulson’s success demonstrates the power of integrating digital marketing tools—such as video and professional photography—with a strong local presence. Her ability to generate millions of impressions annually shows how technology can amplify reach and drive results in traditional industries.
Moreover, the Institute’s merit-based selection process, which prohibits paid placement, adds credibility to the award. It signals to consumers and industry peers that recognition is earned through genuine performance and ethical standards. As the real estate market becomes increasingly competitive, such distinctions can help agents stand out and build trust with clients.
For those interested in viewing Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory at https://lighthousemarketinginstitute.com/.
