KeyCrew Media, an expert-first real estate media company, has announced a strategic partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated coverage of Hawaii's commercial real estate market, with a focus on hotel and resort investment sales. The collaboration will feature Bratton as an expert voice across KeyCrew's editorial network, providing in-depth analysis and market insights for investors and operators.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, brings a wealth of experience to the partnership. His expertise spans hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and guiding mainland capital into the Hawaii market. The partnership aims to amplify The Bratton Team's on-the-ground knowledge to a wider audience through KeyCrew's publications and syndication network.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, expressed enthusiasm about the collaboration, stating, "We're delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does."
The Bratton Team, led by Bratton and partner Mike Perkins, has been closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since 1985. The team positions itself as a relationship partner across the full cycle of ownership, serving Hawaii legacy landowning families and mainland capital seeking to enter a market that behaves differently from anywhere on the continent. Recently, the team expanded its services to include debt and equity placement, exemplified by the sale of a Kona hotel and the placement of a first mortgage with 40 lenders competing for the loan.
"Since 1985 we've sold hotels, shopping centers, apartments and office buildings in this market," said Bratton. "Partnering with KeyCrew Media is a chance to share what we've learned with the investors and owners looking at Hawaii."
Coverage is already underway, with KeyCrew's first articles examining who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced. Future topics will include multifamily and income-producing assets, as well as a mainland investor's guide to Hawaii.
This partnership is significant for the real estate investment community, as Hawaii's market presents unique challenges and opportunities, including ground lease versus fee simple considerations, union operations, and a supply-constrained environment. By providing expert-driven insights, KeyCrew and The Bratton Team aim to equip investors with the knowledge needed to navigate this complex market.
KeyCrew Media reaches over 40,000 professionals and investors and syndicates content to more than 300 publications, platforms, and AI engines. The company's properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. More information about The Bratton Team can be found at thebrattonteam.com.
