As the Baby Boomer generation ages and family caregiving responsibilities intensify, a new digital marketplace aims to transform how families coordinate non-medical home care. LoLo Care, a technology platform connecting families with independent caregivers, has announced its public launch in North Carolina's Triangle Region, encompassing Raleigh, Durham, and Chapel Hill. The service is initially available exclusively in Wake County, with plans for nationwide expansion.
The platform offers families the ability to choose caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that often require minimum hours and lengthy contracts, LoLo Care allows bookings starting at just one hour, with a transparent hourly rate of $30. Caregivers receive $27 of that rate, ensuring fair compensation while keeping costs predictable for families.
Charles Petrini-Poli, Co-Founder and CEO of LoLo Care, emphasized the platform's focus on flexibility and control. "LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips," he said. "Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided."
The company reports it already has over 300 caregivers on the platform, allowing it to serve thousands of families in need of support. Caregiver profiles display identity verification, background-check status, experience, ratings, and services, enabling families to make informed decisions about who enters their homes. While same-day service is not guaranteed, most assistance can be arranged within a few hours.
One of the key features is a central family coordination hub, designed to relieve the administrative burden often placed on adult children. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. This provides shared visibility after every visit, whether siblings live in Wake County or across the country, and removes the pressure of acting as a full-time care manager.
The launch addresses a structural supply gap in the home care industry. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have become more geographically distant, turning care coordination into an isolating task. Traditional agency models often rely on manual coordination, high overhead, and office rent, resulting in waitlists, missed visits, and high margin extraction.
LoLo Care offers an alternative by leveraging technology to streamline coordination and reduce costs. "By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine the way families coordinate home care," the company stated. The platform also empowers independent caregivers by allowing them to control their schedules and deal directly with the families they choose, keeping the vast majority of their earnings.
The marketplace model could have significant implications for the home care industry, which faces growing demand and a limited supply of workers. By making it easier for families to find and manage caregivers, LoLo Care may help more older adults age in place, reducing the strain on assisted living facilities and family members. It also introduces a more flexible work model for caregivers, potentially attracting more workers to the field.
As LoLo Care expands beyond Wake County, its success could serve as a blueprint for other regions grappling with similar challenges. The company's mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work.
