The Honorable Mark L. Madrid and Breakthrough Mavens, LLC have announced a strategic partnership with Latinhub TV, marking a significant expansion into global markets. Madrid, a former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, now serves as Latinhub Chief Sports & Small Business Ambassador and Advisory Board Member. This collaboration integrates Madrid's entrepreneurship platform, relationship capital, and AI and media portfolio into Latinhub TV's global expansion efforts.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The announcement was made at an Austin event that also launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
The Austin premiere featured the world premiere of "Markitos For the People," Madrid's AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation. It debuted on Latinhub TV, a new AI media company that also launched on the same day.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership underscores the growing role of AI in media and business, offering a scalable model for content creation and audience engagement. For business leaders, this signals a shift toward AI-driven storytelling that can amplify brand reach and operational efficiency. The use of an AI-powered digital twin as a central figure in a microdrama demonstrates how AI can be leveraged to create personalized, engaging content that resonates with diverse audiences.
Following the Austin launch, the initiative will continue with a three-city run, moving to Las Vegas on September 13 and culminating in Washington, D.C. Madrid, described as an Economic Architect for America's Next 250, aims to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary. The focus areas include Human Capability, Technological Adoption, Economic Prosperity, and Global Reach.
Latinhub TV, operated by Agentic TV, is a content engine monetized across multiple screens, including Roku and OTT, in-store digital out-of-home (DOOH), web, mobile, and social media. It also includes Bodegas TV, its NYC-branded point-of-sale network. For more information, visit latinhub.tv and bodegas.tv.
Madrid is a bestselling author and Founder & CEO of Breakthrough Mavens, LLC, a technology-forward, human-grounded enterprise delivering fractional C-Suite leadership, enterprise AI adoption, trust capital, and breakthrough execution. He serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and Chief Sports & Small Business Ambassador for Latinhub TV. He is the creator of Self-Fueling Excellence™ and host of "Small Business is BIG Business with Mark L. Madrid," streaming on Roku and Amazon Fire and distributed across major podcast platforms.
This partnership highlights the increasing convergence of AI, media, and entrepreneurship, offering a blueprint for how businesses can use AI to scale content and drive economic impact. As AI continues to transform industries, such collaborations may become essential for staying competitive and reaching global audiences.
