As search behavior undergoes its most significant transformation in over a decade, Delhi-based digital marketing agency MysticDigi Pvt. Ltd. has announced the launch of a dedicated AI SEO practice. The new service is designed to help businesses appear in Google AI Overviews and generative AI search results, complementing their traditional rankings on classic Google search. With a client base spanning India, Singapore, the UAE, the United Kingdom, and the United States, MysticDigi aims to address the growing reality that buyers increasingly start their research in conversational AI tools rather than a search box.
The shift in search behavior has been rapid, with a growing share of queries now ending in an AI-generated summary instead of a click. This means that businesses invisible to AI systems risk losing demand before a competitor's blue link even appears. Anubhav Garg, Founder of MysticDigi, emphasizes that ranking on page one is no longer the finish line. "Your customer may never scroll to your listing if the AI answer above it recommends someone else," Garg said. "Our SEO experts now optimize for both realities at once – the traditional Google result that still drives revenue, and the AI-generated answer that increasingly decides who gets considered in the first place."
The new AI SEO service combines conventional search engine optimization with generative engine optimization (GEO), delivered as a single roadmap. Key components include AI Overview and answer-engine optimization, which restructures page content into clear, question-led formats that large language models can quote and cite. The service also focuses on entity and brand authority building, establishing consistent business entities and knowledge-graph signals so AI systems recognize the brand as a credible source. Advanced schema and structured data implementation help both crawlers and AI models understand products, services, and expertise. Topical depth and content clustering involve building interlinked content ecosystems that cover subjects comprehensively, while technical SEO ensures clean crawl paths for both traditional bots and AI crawlers. Finally, AI visibility tracking and reporting monitors how brands surface across AI-generated answers, mapped against conventional rankings and organic traffic.
The service is available immediately to businesses in India, Singapore, the UAE, the UK, and the US. MysticDigi, headquartered in Delhi with a San Francisco presence, works with clients across e-commerce, healthcare, education, real estate, manufacturing, professional services, and B2B technology. Engagements begin with an AI visibility audit that benchmarks a brand's current presence in generative answers, identifies where competitors are being cited, and produces a prioritized action plan. The audit is offered at no cost to qualifying businesses through the end of the current quarter.
Garg notes that every business has the same question: how to show up when AI answers for them. The answer, he says, requires disciplined fundamentals plus a new layer of work that most agencies haven't built yet. MysticDigi's team has spent the past year developing this practice, positioning the agency to help clients navigate the evolving search landscape. As AI continues to reshape how consumers discover information, this new service addresses a critical gap for businesses aiming to maintain visibility and relevance in an increasingly AI-driven digital world.
