David A. McInnis, a news marketing pioneer and author, today announced the release of "News Marketing: The 28-Day System for AI Visibility Through Press Releases," a new book designed to help businesses, marketers, communicators, and public relations professionals adapt to the rapidly changing landscape of AI-powered information discovery.
As platforms such as ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape how people find and consume information online, organizations face a new challenge: ensuring their expertise, products, services, and announcements are visible within AI-generated answers. The book presents a practical framework for addressing that challenge by helping organizations understand how AI systems retrieve information, evaluate sources, recognize entities, and surface content in response to user questions.
"Many organizations are still operating with visibility strategies built for an earlier era of the internet," said McInnis. "The rise of AI-powered search and answer engines is changing how information is discovered. This book provides a practical framework for understanding those changes and adapting to them."
The book outlines a repeatable 28-day publishing system designed to help organizations create structured, discoverable content that can support long-term visibility across traditional search engines and emerging AI retrieval systems. It explores how content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand discoverability long after publication.
Topics covered include how AI systems retrieve and evaluate information, the differences between AI training, grounding, and retrieval, the role of entity authority and knowledge graphs, schema markup and structured data best practices, AI visibility (AIO, GEO), and the 28-Day Rule for maintaining newsworthiness and discoverability.
"News Marketing: The 28-Day System for AI Visibility Through Press Releases" is available now in paperback and Kindle editions on Amazon. Marketers and PR professionals can also gain free access to the AI ChunkTool, a companion web application that lets writers see their copy the way AI does. ChunkTool analyzes any pasted text and maps exactly where AI retrieval systems will slice it into chunks, comparing six industry-standard chunking strategies side by side. Writers can instantly verify that key claims survive intact and receive a full emailed report. The tool is available free at chunktool.newsmarketingbook.com.
To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO.
For business leaders, the implications are significant: as AI-driven search becomes the primary way customers discover information, traditional SEO and marketing strategies may no longer suffice. This book provides a systematic approach to ensure that a brand's news and expertise are surfaced by AI systems, potentially offering a competitive advantage in visibility and credibility. The 28-day rhythm could help organizations build a consistent, discoverable online footprint that works both for current search engines and future AI retrieval methods.
