ORGANA International, a wellness company founded in 1997, is attending the ECRM Vitamin, Weight Management & Sports Nutrition Session this week in Palm Beach Gardens, Florida, to meet with retail buyers and advance its expansion into U.S. retail channels. The event, running Sept. 14-17 at PGA National Resort & Spa, connects brands with category buyers from various retail channels for scheduled meetings. For ORGANA, these conversations are an opportunity to engage directly with retailers about their categories, customers, and merchandising needs, and to explore where ORGANA products could fit within their assortments.
"This week is really about listening to retailers and having productive conversations," said Mills. "We have an established company, a broad portfolio, and some exciting new ideas for retail. ECRM gives us the opportunity to sit across the table from buyers, understand what they're looking for, and talk about where ORGANA could make sense for them."
ORGANA's portfolio includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. Mills is also introducing buyers to ORGANA's new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations. The display reflects an increasingly important part of ORGANA's retail strategy: considering not only the product itself, but also how retailers can merchandise and present it.
"Retailers have to think about much more than what's inside a product," Mills said. "They have limited space, different store formats, and different customers. We want to make it easier for them to see how an ORGANA product could actually work in their stores."
ORGANA enters this week's meetings with its products already available nationwide through Amazon and OneLavi. The company's next objective is to build relationships that can extend ORGANA's reach into additional retail channels and put its products in front of new consumers. That makes this week's ECRM meetings an important step in ORGANA's broader U.S. retail expansion.
"We've spent years building ORGANA and developing products that our customers come back to," Mills said. "Now we're focused on finding the right retail partners who can help us introduce the brand to a much larger audience."
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
The move to expand into physical retail comes as consumer demand for natural wellness products continues to grow. By positioning its products for retail shelves, ORGANA aims to capture a larger share of the market and make its products more accessible to consumers who prefer to shop in-store. For industry leaders, ORGANA's strategy highlights the importance of packaging and merchandising in retail success, as well as the ongoing shift toward omnichannel distribution in the wellness sector.
ORGANA International is headquartered in Springville, Utah, and has a 5-star BBB rating. The company emphasizes natural, bioavailable products designed to restore vital elements often missing in modern lifestyles. However, these statements have not been evaluated by the Food and Drug Administration, and the products are not intended to diagnose, treat, cure, or prevent any disease.
