The PR Club hosted its 58th Annual Bell Ringer Awards on June 5, 2026, at the Museum of Science in Boston, bringing together more than 150 public relations and communications professionals. The event, returning to the iconic venue for the second consecutive year, honored outstanding achievements in the industry and highlighted the evolving landscape of communications in New England.
The evening's top honor, the Super Bell Award, was awarded to 360PR+ for Bob's Red Mill's 'Moregetherness' campaign. The campaign first earned Gold Bells in two categories before advancing to win the overall prize, showcasing excellence in creative planning and execution. This recognition underscores the importance of purpose-driven marketing that resonates with audiences and drives measurable results.
Edgar B. Herwick III, the Emmy Award-winning GBH host and reporter behind the “Curiosity Desk” series and co-host of “The Culture Show,” served as the evening's host. His presence added a touch of local media prestige to the ceremony.
Several individual and team awards were presented. Kathy Wilson of Tier One Partners received the John J. Molloy Crystal Bell Lifetime Achievement Award, honoring her distinguished career and extensive contributions to the New England communications community. The Ringer Award, recognizing a mid-career professional, went to Sam Powers of Walker Sands, while the Striker Award for early-career achievement was presented to Aidan Poole, also of Walker Sands. The Carillonneur Award for Best Team Culture was awarded to Randstad Digital | powered by Torc, highlighting the importance of internal culture in driving external success.
The Bell Ringer Awards, now in their 58th year, are open to all New England practitioners and celebrate work that demonstrates excellence in creative planning and superior execution to achieve predetermined objectives. The event serves as a benchmark for industry standards and provides a platform for professionals to gain recognition for innovative campaigns.
For business and technology leaders, the awards offer insights into effective communication strategies that can be applied across sectors. The emphasis on integrated campaigns and team culture reflects broader trends in the industry, where data-driven storytelling and authentic engagement are becoming paramount. As companies navigate an increasingly complex media environment, the lessons from award-winning campaigns can inform approaches to brand building and stakeholder relations.
The PR Club, founded in 1948, continues to promote involvement in the communications industry through monthly programs, networking events, and the Bell Ringer Awards. More information is available at prclub.org, and the club can be followed on LinkedIn and Instagram.
The event was distributed by Reportable, Inc., and further details can be obtained through the PR Club's contact, Kaitlynn Cooney, at admin@prclub.org. However, the focus remains on the achievements recognized and their implications for the broader communications landscape.
