Prospect Markets Inc. (TSX.V: MKT) (OTCQB: MKTSF) (FSE: DEP) has taken a major step toward launching its prediction markets platform in the United States. The company announced that its indirect wholly owned subsidiary, Prospect Brokerage USA LLC, has executed a definitive agreement with OG Prediction Markets and Crypto.com | Derivatives North America. This agreement enables Prospect Brokerage to offer event contracts through Crypto.com's regulated infrastructure, advancing Prospect's planned U.S. launch ahead of the upcoming NFL and NBA seasons.
The timing is strategic, as the prediction markets sector is projected to see explosive growth. According to Bernstein, the broader prediction markets sector is expected to reach approximately $240 billion in trading volume in 2026 and nearly $1 trillion annually by 2030. This partnership positions Prospect Markets to capitalize on this growing demand, offering sports fans and traders a new way to engage with live events through tradable markets.
The agreement with Crypto.com is a significant validation for Prospect Markets, which describes itself as the prediction market platform built natively for sports. From the world's largest leagues to niche competitions, Prospect turns every sports moment into a tradable market. Fans can trade peer-to-peer on outcomes using real-time data from a second-screen experience that transforms passive viewership into active market participation.
Prospect's move comes as other companies are also expanding in the prediction markets and online gaming space. DraftKings Inc. (NASDAQ: DKNG) recently expanded its relationship with Games Global, while High Roller Technologies, Inc. (NYSE: ROLR) launched its free-to-trade prediction platform ahead of its planned prediction markets product. Rush Street Interactive, Inc. (NYSE: RSI) partnered with AGS to debut Bonus Spin Xtreme(R) online. Meanwhile, Trump Media & Technology Group Corp. (NASDAQ: DJT), Crypto.com, and Yorkville Acquisition Corp. recently agreed to terminate their proposed business combination, leaving Crypto.com free to pursue other ventures like this one.
For business leaders and investors, this development signals the increasing convergence of sports, finance, and blockchain technology. Prediction markets offer a novel asset class that could attract significant retail participation, especially with the NFL and NBA seasons on the horizon. The ability to trade on game outcomes in real time could reshape how fans engage with sports, potentially creating new revenue streams for leagues, broadcasters, and platform providers.
The use of Crypto.com's regulated infrastructure is also noteworthy. It suggests that prediction markets are moving toward greater regulatory compliance, which could help legitimize the sector and attract institutional interest. As the market grows from its current base to the projected $1 trillion annual volume, early movers like Prospect Markets could gain a competitive edge.
Prospect Markets' agreement with Crypto.com is a clear signal that the company intends to be a major player in the U.S. prediction markets space. With the NFL and NBA seasons approaching, sports fans may soon have the opportunity to trade on their favorite teams' performances, turning every game into a potential investment opportunity.
For more information, visit Prospect Markets.
