This Father's Day, Scott Gould, Executive Vice President of Business Development at Nutritional Products International (NPI), is stepping into the spotlight not for himself, but to honor his father, Mitch Gould, founder and CEO of NPI and a transformative figure in the health, wellness, and retail distribution industry.
Mitch Gould is the third generation to carry forward the Gould family's retail legacy. His grandfather, Saul Marks, pioneered the closet accessory category, building a manufacturing and retail business from the ground up in Brooklyn, New York. Mitch's father, Jerry Gould, carried that business forward, growing it from $250,000 to millions of dollars and cementing the family's reputation for retail excellence.
Entering the retail industry in 1986 and founding Nutritional Products International in 2007, Mitch didn't just continue a family tradition—he completely reinvented it. His "Evolution of Distribution™" platform became a one-stop solution revolutionizing how global brands enter the U.S. market, forging relationships with Walmart, Costco, GNC, CVS, Walgreens, and Amazon, and building the foundation Scott now proudly helps lead.
"My father didn't just build a company—he built a blueprint," said Scott Gould. "Watching him take our family's Brooklyn roots and turn them into a global distribution powerhouse has been the greatest education of my life. This Father's Day, I want the world to know that everything I do at NPI, every brand we bring to market, every deal we close—it's all built on the foundation my father created."
Scott reflected on what makes Mitch's achievement so extraordinary: "My great-grandfather Saul created an entire retail category from nothing. My grandfather grew that business into something significant. But my father looked at everything that came before him and said, 'I'm going to build something that changes the entire industry.' And he did. The Evolution of Distribution isn't just a business model—it's proof of what happens when vision, work ethic, and family legacy collide."
For Scott, the significance of this Father's Day runs far deeper than any business milestone. "I don't show up every morning just because I work here," Scott said. "I show up because I watched my father show up—for this company, for our family, and for every brand that trusted us with their future. He is my mentor, my role model, and the reason I understand what it means to truly earn a legacy. On this Father's Day, I'm proud to be Mitch Gould's son—and even prouder to be carrying his work forward into the fourth generation."
Mitch Gould founded NPI with a mission to give global brands a turnkey path into U.S. retail—handling sales, marketing, logistics, and regulatory compliance under one roof. Since 2008, NPI has helped hundreds of domestic and international brands achieve their vision, establishing Mitch as one of the most respected figures in nutraceutical and supplement distribution.
NPI is a U.S.-based retail consulting and distribution firm with more than three decades of experience. Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support through its proprietary Evolution of Distribution® platform.
Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, and Bob Wall.
The implications of this announcement highlight the enduring power of family legacy in business and the strategic importance of distribution platforms like NPI's Evolution of Distribution for global brands looking to enter the competitive U.S. retail market. For industry leaders, the Gould story underscores how vision, work ethic, and multigenerational commitment can create lasting impact in retail and brand distribution.
