Search Atlas, a global leader in agentic marketing, announced the launch of Atlas Agent, a conversational AI system designed to autonomously plan, execute, and optimize digital marketing strategies across SEO, content, social and paid media, and local search through a single conversational interface. The announcement, made on May 7, 2026, also introduces proprietary metrics including Domain Power and LLM Visibility, which measure how frequently a brand is cited within AI-generated answers across platforms like ChatGPT, Google Gemini, and Claude.
Atlas Agent is built on the same architecture as OTTO, the autonomous SEO agent developed by Search Atlas founder Manick Bhan. The platform connects a marketer's website, social media, Google Business Profile, Google Ads account, and press distribution into one unified system, enabling end-to-end digital marketing execution across the full marketing stack. The launch responds to a persistent gap in modern marketing technology, as companies face rising costs, disconnected tools, and execution processes that can take days or weeks to deploy. Atlas Agent provides a single, continuously operating layer that moves from strategy to action in real time. The infrastructure powering Atlas Agent has already saved over 48 million hours across 50,000 active projects.
The introduction of Domain Power and LLM Visibility represents a new standard for marketing performance in a generative search environment. These metrics allow marketers to assess their brand's visibility in AI-generated responses, an increasingly important factor as more users rely on AI assistants for information. This shift has significant implications for businesses and marketing leaders: brands that lack visibility in AI outputs risk losing relevance in a world where generative AI is becoming a primary interface for information discovery. Marketers can now quantify and improve their presence in these emerging channels, directly impacting brand awareness and lead generation.
"Agentic marketing will never replace your instincts, rather It's designed to empower them. Atlas Agent takes the strategy and direction that only a marketer can provide and executes on it instantly, saving hours of manual work and letting teams move from insight to action at a speed that was nearly unheard of before. We're giving marketers superpowers to execute their vision faster and more effectively than ever before," said Manick Bhan, Founder and CEO of Search Atlas.
Atlas Agent is available across all Search Atlas subscription tiers and is designed for agencies, in-house marketing teams, and enterprise organizations looking to scale output without scaling headcount. For more information, visit searchatlas.com.
