SpecialtyRx, the nation's largest privately owned long-term care pharmacy, reinforced its position as a key player in the long-term care industry with a prominent presence at the Florida Health Care Association's (FHCA) 2026 Annual Conference & Trade Show. The event, held July 26-30 at Rosen Shingle Creek in Orlando, drew over 1,000 long-term care leaders and featured a sold-out exhibition with more than 300 participating companies. SpecialtyRx's 20-by-20 island exhibit at Booth 713 was among the largest and most visible at the show, reflecting the company's significant national footprint.
The exhibit was designed to communicate SpecialtyRx's core messages of "National Reach. Personal Touch," "Clinical Excellence," and "Absolute Dependability." Tall branded towers, sweeping architectural elements, and large-format graphics made the booth a recognizable destination. The open layout allowed attendees to approach from multiple aisles, while illuminated graphics, curved branded elements, and an integrated charging station created an environment conducive to meaningful conversations with long-term care professionals.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations. Its network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated that national presence into a physical environment communicating scale, consistency, and accessibility.
The exhibit was the result of a seven-year partnership between SpecialtyRx and Purple Exhibits, a full-service trade show exhibit company. The two companies have completed roughly six trade show exhibits together each year. That long-standing relationship was evident on the opening day of the show. The SpecialtyRx team arrived just 15 minutes before the trade show opened, with full confidence that the exhibit would already be installed, inspected, cleaned, and ready. This allowed the team to focus entirely on welcoming attendees and engaging with industry professionals.
"That moment demonstrated the confidence SpecialtyRx has in Purple," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail. Our job is to continue building winning booths for SpecialtyRx and give their team the freedom to skip the setup chaos and show up ready."
Purple Exhibits managed the complete FHCA exhibit program, including creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. The company coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, allowing the installation team sufficient time to complete and inspect the exhibit before the show floor opened. Every major graphic was reprinted, installed, and tested ahead of the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more finished presentation.
The preparation allowed SpecialtyRx's marketing and executive teams to direct their full attention toward representing the company, meeting industry professionals, and strengthening relationships within the long-term care community. The completed exhibit reflected a long-term partnership in which SpecialtyRx provides the brand vision while Purple Exhibits manages the operational details required to deliver that vision on the show floor.
As the long-term care industry continues to evolve, SpecialtyRx's investment in a high-profile presence at major conferences like FHCA underscores its commitment to maintaining strong relationships with healthcare providers and staying at the forefront of pharmacy services. The company's ability to serve 350,000 patients annually across 18 states positions it as a critical partner for facilities seeking reliable and comprehensive pharmacy solutions.
