Yuval Shram, founder and CEO of TAY Investments, shared his long-term approach to multifamily real estate development during a recent appearance on the Mr. Deed Podcast. With over 15 years of experience and a portfolio of more than 1,550 residential units valued at over $475 million across North America and Europe, Shram emphasized patient, principled development and the importance of wellness amenities as competitive differentiators.
Shram’s entry into real estate came during the 2008 financial crisis, when he started with small residential properties like duplexes and fourplexes. “Step by step,” he reflected. “Just step by step.” That incremental approach has since grown TAY Investments into a private equity real estate company with significant holdings.
One of Shram’s key pieces of advice is to avoid trying to time the market. “Sometimes the waves are high, sometimes the waves are low,” he said. “You just got to be in the water. If you’re in the water long enough, you’ll catch the right wave.” He advocates staying consistently active rather than chasing perfect entry points.
Central to TAY’s strategy is a “forever hold” mentality. Unlike firms that operate on five-to-seven-year flip cycles, Shram evaluates acquisitions through a multigenerational lens, asking whether he would be comfortable leaving the building to his children and grandchildren. This mindset drives investment in quality materials and proactive maintenance. “When you’re building for yourself,” Shram noted, “every corner you cut is going to bite you eventually.”
A forward-looking element of TAY’s recent work is the “Sanctuary” amenity concept, featured at Hue Soul, a 116-unit development in East Orange, New Jersey. Inspired by a hotel experience in Thailand, Shram envisioned a ground-floor wellness hub combining a gym, dry and wet sauna, cold plunge, and outdoor pool. The idea is to give tenants everything they need for physical and mental health without leaving the building, fostering community and reducing turnover. “You wake up, you take care of yourself, you go to work as a better version of yourself,” he said. “Everybody wins.”
For aspiring entrepreneurs, Shram’s advice is to walk your own path. Resist copying competitors or chasing trends. “Know what you’re doing, do it well, and trust that consistency compounds over time,” he said. This philosophy has guided TAY Investments in building a portfolio designed to last for generations.
