BitFrontier Capital Holdings, Inc. (OTCID: BFCH), operating as UNLOCKD Inc., announced the appointment of Jamie Jarrett, co-founder of Ancient Extracts UK, to its board of directors, effective immediately. The move deepens the strategic relationship between the two companies as UNLOCKD executes its long-term plan to build a diversified international wellness platform through disciplined acquisitions, commercialization, and operational execution.
Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses. Before co-founding Ancient Extracts UK with Stephen Wycherley, he successfully built and exited several ventures across multiple industries. Over the past decade, his focus has centered on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. His appointment is expected to strengthen UNLOCKD's board as the company pursues scalable growth in the wellness sector.
UNLOCKD and Ancient Extracts UK have been collaborating for several months on ecommerce strategy, digital marketing initiatives, product sourcing, operational best practices, and commercialization efforts. Management believes these initiatives create meaningful opportunities to strengthen UNLOCKD's operating platform and support future strategic growth, including continued evaluation of opportunities to expand its international wellness portfolio.
Ancient Extracts UK, co-founded by Jarrett and Wycherley, has developed into an established wellness brand serving customers throughout the United Kingdom. The company offers a growing portfolio of functional mushroom products, botanical wellness solutions, and other health-focused consumer products. According to information provided by Ancient Extracts UK's management, the business is currently generating approximately 72,000 pounds (about US$97,000) in monthly revenue, representing an annualized revenue run rate of roughly 864,000 pounds (approximately US$1.16 million). The financial data has not been audited.
Ancient Extracts UK further projects that, with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million (about 3.7 million pounds) within the next 12 months. While management believes this objective is achievable, it is based on current assumptions and expectations, and actual results may differ materially.
“Jamie’s appointment to our Board reflects much more than the addition of an accomplished entrepreneur,” said John P. Gorst, chief executive officer of UNLOCKD. “Our organizations have developed a strong working relationship, and we’ve been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value.”
Jarrett commented: “I’m honored to join the UNLOCKD Board of Directors at such an exciting time in the Company’s evolution. Over the past several months, I’ve had the opportunity to work closely with John, Jordan, and the broader management team, and I’ve been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth.”
Management believes expanding the board with experienced entrepreneurs who have successfully built consumer brands further strengthens UNLOCKD’s ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. The company intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, strengthen commercialization capabilities, and create sustainable long-term shareholder value.
This appointment signals UNLOCKD’s commitment to integrating international partners into its corporate structure as it builds a scalable platform. For business and technology leaders, the move highlights the growing trend of wellness companies leveraging ecommerce and digital marketing to expand globally. The projected revenue growth for Ancient Extracts UK—from a US$1.16 million run rate to potentially US$5.0 million within a year—underscores the scalability that digital-first wellness brands can achieve with adequate capital and strategic support. However, investors should note that these projections are based on management assumptions and remain unverified.
More information about UNLOCKD is available at www.unlockdinc.com. The company also provides updates on X via @BFCHco.
