NEW YORK, NY — Verizon Communications Inc. announced on July 30, 2026, a major promotion for the upcoming NFL season: customers who select certain mobile and home internet plans can receive YouTube's NFL Sunday Ticket at no additional cost, saving up to $480. The offer runs from today through September 2, 2026, and is designed to keep Verizon customers connected whether they are at the stadium or watching away games from home.
To qualify, customers must either purchase an eligible 5G phone and activate a new smartphone line on an Unlimited Ultimate or Unlimited Plus plan, or switch an existing line to one of these plans after purchasing an eligible 5G phone. Alternatively, switching home internet to Verizon's 100% fiber-optic Fios Home Internet plans, select premium Verizon Home Internet options (including 5G Home Ultimate or Verizon Home Internet Lite Extra), or a premium Frontier Fiber tier (1G, 2G, 5G, or 7G) also qualifies. Existing Verizon Home Internet customers and new and existing Simplicity customers can get a standalone subscription to YouTube's NFL Sunday Ticket for $234, or the NFL Sunday Ticket plus NFL RedZone streaming bundle for $276.
This promotion is part of Verizon's broader strategy to leverage the NFL partnership to drive customer acquisition and retention. For business leaders, the move highlights how telecom companies are using exclusive content deals to differentiate their offerings in a competitive market. The tie-in with YouTube's NFL Sunday Ticket, which includes out-of-market Sunday afternoon regular season games, provides significant value for football fans and could influence consumer decisions when choosing wireless and internet providers.
Beyond the Sunday Ticket offer, Verizon is also launching Verizon Shine, a new loyalty program that offers customers weekly chances to win unforgettable experiences. For example, starting the week of August 3, customers can enter to win an all-expenses-paid 5-day trip to see the Pittsburgh Steelers vs. New Orleans Saints in the first NFL game in Paris. Other perks include elimination of activation and upgrade fees, and Verizon Dollars, which allow customers to earn 3% cash back each month. These incentives are accessible through the My Verizon app and are designed to reward customer loyalty year-round.
The implications for the industry are clear: bundling premium content with connectivity services is becoming a key competitive lever. Verizon's offer could pressure rivals like AT&T and T-Mobile to introduce similar perks, potentially reshaping how telecom services are marketed. For consumers, the promotion lowers the barrier to accessing live sports content, which traditionally requires separate subscriptions. However, the offer requires specific plan commitments, so customers should evaluate whether the overall cost aligns with their needs.
For more details, customers can visit Verizon's NFL Sunday Ticket page or stop by a Verizon store. The original press release is available on Verizon's newsroom.
