Whisenhunt Media, operating as Whis Media, has officially launched a new Experiential Marketing & Corporate Events division, naming Reagan Pfifer as its lead. The expansion, announced July 22, 2026, broadens the agency's full-service media offerings and positions it as a comprehensive experiential marketing agency capable of delivering results-driven brand activations for B2B clients.
The newly formed division encompasses corporate event production, experiential brand activations, and strategic event programming, all designed to produce measurable outcomes for business clients. The launch responds to increasing demand from the agency's existing B2B client base, which has sought integrated media and events services from a single provider. By bringing these capabilities in-house, Whis Media can deliver a more cohesive client experience from concept through execution.
Leading the division is Reagan Pfifer, a seasoned practitioner with a background in corporate event production and experiential marketing. Pfifer's appointment underscores the agency's commitment to entering the space with demonstrated credibility, rather than developing the capability gradually. Corporate event production requires coordination across logistics, brand strategy, and live experience design—areas where Pfifer brings direct, hands-on expertise.
“Our relentless commitment to client success drives everything we do, and this division is a direct extension of that commitment,” said Reagan Pfifer, Division Lead of Whisenhunt Media. “The vision is clear, to build Whisenhunt Media into an indispensable full-service media house that clients can rely on at every stage of their brand's journey, from digital strategy to live experience.”
The addition of the Experiential Marketing & Corporate Events division meaningfully deepens the agency's service architecture. As a recognized experiential marketing agency, Whis Media now provides clients with an expanded set of capabilities that connect live, in-person brand experiences to broader media and marketing strategies. For B2B brands, experiential activations serve as a high-impact channel for building relationships, generating leads, and reinforcing brand positioning in ways that digital-only approaches cannot replicate. The new division is structured to address that need with dedicated personnel and specialized operational processes.
This move reflects a broader industry trend where B2B companies are increasingly investing in experiential marketing to differentiate themselves and create memorable interactions. By integrating events with digital strategy, Whis Media offers clients a unified approach that can enhance brand loyalty and drive business outcomes. For leaders in business and technology, this expansion signals the growing importance of live experiences in a digitally dominated landscape, and the value of partnering with agencies that can orchestrate both online and offline touchpoints seamlessly.
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