The launch of 'Take No L's', a streetwear collection by former USC football player and current student L Simpson, at Shiekh in USC Village on September 26, underscores the evolving opportunities for student-athletes in entrepreneurship and fashion. This event not only highlights Simpson's personal journey from athletics to business but also reflects a broader shift in how collegiate athletes can leverage their platforms for ventures beyond sports.
Originating as a middle school project, 'Take No L's' has grown into a brand synonymous with resilience and ambition, gaining traction during Simpson's high school basketball career and further popularity within the USC football program. The collection, featuring premium streetwear items priced between $90 and $200, is set to make its debut at Shiekh, a location of personal significance to Simpson, marking a pivotal moment in his entrepreneurial path.
USC head coach Lincoln Riley's endorsement of Simpson's venture highlights the supportive environment for student-athletes pursuing diverse interests. The 'Take No L's' brand, with its message of perseverance and learning from every experience, resonates with a wide audience, further amplified by Simpson's influencer network boasting over 100 million followers.
The anticipated launch event, featuring appearances by celebrities and influencers, is expected to generate significant attention, showcasing the potential for student-athletes to create impactful businesses. Simpson's success in balancing academics, athletics, and entrepreneurship at USC's Annenberg School of Communication and Journalism serves as a testament to the changing dynamics of collegiate athletics and the expanding horizons for student-athletes.
This venture not only represents a personal achievement for Simpson but also signals a shift towards recognizing and nurturing the entrepreneurial aspirations of student-athletes. As the boundaries between sports, education, and business continue to merge, 'Take No L's' stands as a beacon for future generations of student-athletes aiming to explore opportunities beyond their athletic careers.
