Precoa, the nation's leading preneed insurance sales and marketing company, has acquired Everplans, a digital life-planning platform, in a move that promises to reshape end-of-life planning. This strategic merger combines Precoa's extensive funeral home partnerships with Everplans' innovative technology to offer families more comprehensive planning solutions.
Michael Hornibrook, President and CEO of Precoa, highlighted the shared vision between the two companies to facilitate intentional planning for the loss of a loved one. Everplans, known for its secure platform and extensive content library, has served over 30 million people, offering tools for managing critical information during emergencies or after death.
The acquisition allows Everplans to expand its reach within the funeral industry while maintaining its services for financial advisors and employers. Abby Schneiderman, co-founder of Everplans, sees this as an opportunity to bring their platform to a wider audience, emphasizing the importance of planning for the unexpected.
Adam Seifer, another co-founder of Everplans, described the platform as a personalized digital experience that goes beyond being a mere vault for information. This approach complements Precoa's mission to enhance the quality of preneed experiences for families.
The merger is expected to introduce innovations in the end-of-life planning industry, making the process more accessible and less daunting for families. Hornibrook pointed out the emotional challenges of planning a funeral while dealing with loss, underscoring the potential of this merger to ease such burdens.
Everplans will operate as a subsidiary of Precoa, ensuring continuity for its existing customers while paving the way for new, integrated services. This acquisition marks a significant step forward in the industry, setting new standards for how individuals and families prepare for life's most difficult moments.
