Flimp's 2023-24 Open Enrollment Case Study and Trends Report has unveiled significant insights into the effectiveness of digital benefits communication, with an average engagement rate of 70% across 14 industries. The study, analyzing campaigns from 235 employers reaching 842,000 employees, underscores the pivotal role of multimedia and mobile-friendly tools in today's diverse work environments.
Highlighting the report, Digital Postcards achieved an 87% engagement rate among first-time users, showcasing employees' preference for interactive and accessible benefits information. These tools, integrating videos and decision-support features, have proven essential for engaging remote, in-office, and field-based employees alike.
A notable trend is the increase in mobile engagement, with mobile views rising to 19% this year. This shift underscores the necessity for flexible, on-the-go access to benefits information, further evidenced by a 70% engagement rate for QR codes, bridging physical and digital communication channels.
Industry-specific data revealed construction leading with a 117% engagement rate, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures highlight sectors where digital benefits communication strategies are particularly effective.
Wayne Wall, CEO of Flimp, linked high engagement rates to client retention, emphasizing the importance of effective benefits communication in employee satisfaction and retention strategies. The report also detailed that employees spent an average of one minute engaging with content, with 415,733 actions taken across all campaigns.
The findings suggest that investing in multimedia, mobile-friendly benefits communication tools can significantly enhance employee engagement and understanding. As organizations navigate the complexities of modern work environments, Flimp's report offers valuable benchmarks for improving benefits communication strategies, crucial for attracting and retaining top talent in a competitive labor market.
