During Hispanic Heritage Month, Emmy Award-winning journalist Mercedes Soler shared her insights on the enduring power of radio in reaching and engaging Hispanic audiences. In an exclusive interview with Noticias Newswire, Soler, co-founder of Solmart Media, discussed her transition from television to radio entrepreneurship and the unique role radio plays in the Hispanic community.
Soler's network of seven Spanish-language radio stations in Southwest and Central Florida reaches over 1.5 million listeners, demonstrating radio's significant impact. According to Nielsen data, 97% of U.S. Hispanics listen to radio monthly, a reach that surpasses both television and digital platforms. Soler emphasized radio's personal connection with listeners, stating, "There's no other media that people go back to, that people trust, that holds your hand, that becomes your friend on a daily basis, like radio."
The interview, enriched with dynamic b-roll footage, offers a deep dive into radio's resilience and community engagement capabilities in the digital age. It also highlights the importance of understanding the Regional Mexican music format for marketers targeting U.S. Hispanics and the continued relevance of press releases and authentic media pitches in Hispanic radio.
This conversation is particularly timely as the Hispanic market in the U.S. grows rapidly, underscoring radio's cultural relevance and potential as a powerful tool for engagement. Soler's journey from television anchor to radio entrepreneur exemplifies innovation and leadership in Spanish-language broadcasting, providing valuable lessons for those looking to connect with the Hispanic market.
For those interested in Hispanic marketing or media entrepreneurship, the full interview is available on YouTube, with a transcript on the Hispanic PR Blog website. Soler's insights serve as a reminder of the importance of leveraging traditional media like radio alongside digital platforms to effectively reach and engage Hispanic audiences.
