Liquid Death, a leading healthy beverage platform, has entered into a landmark sponsorship agreement with Brooklyn Football Club's women's franchise, becoming the team's kit sponsor and water partner. This partnership, Liquid Death's first in professional US soccer, will debut at the women's team's season opener against Carolina Ascent FC on August 31 at Maimonides Park in Brooklyn, NY. The collaboration not only places Liquid Death's branding on the team's kits but also integrates the brand throughout the Brooklyn FC experience, including concession stands, stadium signage, and special edition jerseys.
Ryan Heuser, Liquid Death's senior vice president of experiential marketing, highlighted the excitement around providing recyclable, ice-cold beverages to fans, aligning with the brand's commitment to sustainability. Matt Rizzetta, President of Brooklyn Football Club, noted the significance of attracting innovative brands like Liquid Death to US soccer, underscoring the sport's growing appeal.
This partnership is poised to leverage Liquid Death's substantial social media following to amplify Brooklyn FC's reach, engaging a wider audience with the women's team. Moreover, Liquid Death's focus on environmental responsibility, through initiatives like fighting plastic pollution and supporting clean drinking water projects, resonates with the values of soccer fans and eco-conscious consumers.
As Brooklyn FC's women's team prepares to compete in the USL Super League, this sponsorship offers crucial support and visibility. The collaboration between Liquid Death and Brooklyn FC exemplifies the potential for unique brand partnerships in sports, setting a precedent for future innovations in fan engagement and sustainability efforts within the industry.
