Graze Craze®, recognized as the world's leading charcuterie franchise, has marked 2023 as a year of significant achievement with remarkable growth and expansion. The brand successfully opened 35 new locations, expanding its footprint into eight new U.S. states and making its international debut in Australia and France. Cory Hibbard, President of Graze Craze, highlighted the year's success as a pivotal moment in the company's history, setting a solid foundation for future growth.
The franchise's success was not only measured by its physical expansion but also by its impressive sales performance. Graze Craze celebrated its 10th consecutive quarter of positive growth in Q4, a streak that has continued into the first two months of 2024, with existing stores seeing a 38% increase in comp sales compared to the previous year. This growth can be attributed to the brand's innovative approach to its menu, including the introduction of the Brunch Board, which opened up new daypart opportunities, and limited-time offerings like the Holiday Board, which significantly contributed to December's sales.
Ray Titus, CEO of United Franchise Group™, emphasized the brand's strong market presence and consumer demand, noting the 'craze' around the Graze Craze concept. With ambitious plans to exceed 100 locations by the end of 2024, the brand is poised for sustainable long-term growth. For more details on Graze Craze's offerings and expansion, visit https://www.grazecraze.com.
The implications of Graze Craze's growth extend beyond the brand itself, signaling a robust demand for curated convenience and gourmet charcuterie options in the food industry. This trend reflects changing consumer preferences towards high-quality, artisanal food experiences, offering insights for businesses in the food and franchise sectors looking to capitalize on similar opportunities.
