PrivateAuto, a leading transactional marketplace for private-party vehicle sales, has announced a strategic partnership with CarLife, a technology platform specializing in on-demand automotive photography and videography. This collaboration is set to revolutionize the way private sellers present their vehicles online by offering easy access to professional photography services directly through the PrivateAuto app.
The significance of this partnership lies in the proven impact of high-quality imagery on vehicle sales. Research indicates that listings featuring professional photos can sell up to 20% faster than those without. Brad Parker, Co-Founder and CEO of PrivateAuto, highlighted the critical role of first impressions in the private-party market, stating, 'First impressions matter. Especially when it comes to the private-party market. Partnering with CarLife ensures sellers on our platform give the best first impression to potential buyers browsing vehicles.'
Through this integration, PrivateAuto users can seamlessly order photography services, with CarLife coordinating the scheduling and capturing of high-quality photos and videos. These assets are then directly uploaded to the seller's listing on PrivateAuto, enhancing visibility and appeal. Matt Laux, Founder and President of CarLife, shared his enthusiasm for the partnership, noting, 'We're firm believers in the marketplace they've built and the immense value that it brings to the private party sale.'
This partnership not only simplifies the selling process but also empowers sellers with the tools to effectively showcase their vehicles. By integrating CarLife's services, PrivateAuto is setting a new standard for private-party vehicle sales, offering a streamlined, efficient, and visually appealing platform that benefits both sellers and buyers alike.
